Pitney Bowes.

Brilliant Communications

The True Business Costs of “Undeliverable as Addressed” Mail

by Jane Sinkko | March 14, 2016 | No Comments

return to sender undeliverable as addressed

Your business likely receives pieces of returned mail every day. No big deal, right? You’ll simply re-route those items to the correct addresses. No harm, no foul. A deeper look reveals the true cost of returned mail. When a piece of mail is returned to you – the U.S. Postal Service processes these mailings as […]


Needing a Trusted Parcel Partner in an Ecommerce World

by Bruce Gresham | February 3, 2016 | No Comments

Plain Package

Ecommerce provides no shortage of sales and marketing opportunities for businesses. Nowadays, businesses are able to cater their products to wider potential customer bases – and not even necessarily in their same country – thanks to the coverage provided by the Internet and always-online, always-connected devices. When you consider that ecommerce sales worldwide are expected […]


Pass-Through Postage Pricing: The Secret to Achieving Cost Certainty

by Alison Hall | November 19, 2015 | No Comments

pass-through postage pricing

The Internet makes it easier than ever to shop around and look for the best price on a product, whether you’re a consumer buying a pair of shoes or a mail center employee seeking the best price on paper goods or printing capabilities. Shopping around is especially valuable in the latter scenario, as a focus […]


Best Practices for Re-Engineering Business Processes: How To Successfully Automate… Now!

by Barb Pellow | July 16, 2015 | No Comments

business process automation

The pressure to drive down costs and time-to-delivery has been a constant throughout much of our business lives. In an environment where international competitors have taken advantage of the opportunities afforded by new technologies and the global economy, this has become especially critical. These competitors have won market share by attacking cost and delivery issues, […]


Production Cost Savings Tip: Where to Move the IMb

by Gary Hennerberg | July 1, 2015 | No Comments

intelligent mail barcode IMb

You know that the Intelligent Mail® barcodes (IMb) can bring significant postage savings – but are you aware that where the IMb is imaged can affect your production costs? Through testing and experience, working with numerous clients and several service bureaus, I’ve often used a specific style of outer envelope. It’s a colorful design that […]


How to Get Rich Results from Direct Marketing by Mining Your Data for Hidden Gems

by Christine Alexander | June 9, 2015 | No Comments

mining marketing data

Personalized communications add value and power to your marketing efforts by allowing you to form an emotional connection with your audience (and do it without creeping them out). With personalized and relevant communications, your audience will pay closer attention to your message. That’s why well-executed, personalized campaigns have been proven to deliver wondrous returns on […]