Over the past few decades we have seen many significant changes in our world of communication. The whole industry has changed under the pressure from new emerging technologies such as offset print, phototypesetting, digital printing, mobile phones and the Internet. I remember it was not so long ago when teaching schools were called ‘Graphic Arts’ schools. During that time, there was never any mention of ‘media’ or ‘communications’. Now I notice that our old high schools have changed their names to ‘Media Colleges’ and they’re now focussed more on customer communications and are less concerned about technologies.
I notice the same change at Pitney Bowes, where in the past we focussed on straight forward franking machines and later production mail finishing; now we see new emerging digital or physical communication channels in the form of advanced customer communications management taking a more dominant position in our company.
End-to-end Customer Communications Solutions
We have recently introduced our new secure digital delivery service, Volly™, a cloud-based digital mail communications platform and our White Paper Factory™ solution, where relevant and targeted messages are combined with transactional data and are printed in high speed full color.
Both of which you can see demonstrated live at drupa next month. Our booth at drupa (Hall 4, Stand 4C04) will give visitors first-hand experience of our end-to-end solutions portfolio that is enabling customers across the globe to drive maximum value and maximum quality through their print, mail and digital communications operations. Visitors will see how today’s messages can build on past interactions to drive detailed personalization, delivered via the recipients’ channel of choice.
For further information of the technology on show at drupa visit the Pitney Bowes Art of Success Gallery.
In our new world, every connection matters and is a new opportunity. Looking back at the technology from over the past 20 years, it seems more like 10 generations!
Do you share the same thoughts? Are you also a witness of the industry evolution? Do you agree that in today’s communication world, it is not how we communicate but also to who and what? I would be interested to hear your comments on this fast-paced, ever-changing world of communications.