Pitney Bowes.

Brilliant Communications

From Offset Print to a White Paper Factory

by Ronald van Hees | April 19, 2012 | No Comments

 Over the past few decades we have seen many significant changes in our world of communication. The whole industry has changed under the pressure from new emerging technologies such as offset print, phototypesetting, digital printing, mobile phones and the Internet. I remember it was not so long ago when teaching schools were called ‘Graphic Arts’ schools.  During that time, there was never any mention of ‘media’ or ‘communications’. Now I notice that our old high schools have changed their names to ‘Media Colleges’ and they’re now focussed more on customer communications and are less concerned about technologies.

I notice the same change at Pitney Bowes, where in the past we focussed on straight forward franking machines and later production mail finishing; now we see new emerging digital or physical communication channels in the form of advanced customer communications management taking a more dominant position in our company.

End-to-end Customer Communications Solutions

We have recently introduced our new secure digital delivery service, Volly™, a cloud-based digital mail communications platform and our White Paper Factory™ solution, where relevant and targeted messages are combined with transactional data and are printed in high speed full color.

Both of which you can see demonstrated live at drupa next month. Our booth at drupa (Hall 4, Stand 4C04) will give visitors first-hand experience of our end-to-end solutions portfolio that is enabling customers across the globe to drive maximum value and maximum quality through their print, mail and digital communications operations.  Visitors will see how today’s messages can build on past interactions to drive detailed personalization, delivered via the recipients’ channel of choice.

For further information of the technology on show at drupa visit the Pitney Bowes Art of Success Gallery.

In our new world, every connection matters and is a new opportunity.  Looking back at the technology from over the past 20 years, it seems more like 10 generations!

Do you share the same thoughts? Are you also a witness of the industry evolution?  Do you agree that in today’s communication world, it is not how we communicate but also to who and what?  I would be interested to hear your comments on this fast-paced, ever-changing world of communications.

Please observe our community guidelines when posting comments.

This blog is hosted by Pitney Bowes Inc. By using this blog you agree that you are solely responsible for any comment you post to the Blog and you agree to abide and be bound by the Pitney Bowes TERMS OF USE.

Please stay on topic. We may redirect certain submissions if they are better handled through another channel such as customer service. With regard to the content of any submissions you make through this Blog, you agree to remain solely responsible and agree to not submit materials that are unlawful, defamatory, abusive or obscene. You also agree that you will not submit anything to this Blog that violates any right of a third party, including copyright, trademark, privacy or other personal or proprietary rights.

Pitney Bowes reserves the right to terminate your ability to use and/or submit posts to this Blog. Pitney Bowes may not review all postings and is not responsible for comments posted on this Blog. Pitney Bowes nevertheless retains the right to not post, edit a posting or to remove any postings in its sole and absolute discretion.