Calling all marketing and communication pioneers.
Pitney Bowes and the DMA are looking for leading edge organizations that are creating highly personalized, highly effective customer communications. With the new Personal Connections ECHO Award, we are seeking companies who are leveraging data to drive new customer acquisition and also to build stronger, long term customer relationships.
New for 2012, the Personal Connections ECHO Award is the next logical step for our 2011 Brilliant Communications Award. Recognizing that more organizations are using customer insights to drive business results, we partnered with the DMA so that the best innovators could enjoy the bigger stage that the DMA can provide.
And we know you are out there, because we are helping you do it.
- We’ve sold you the tools that allow you to print 1:1 full color marketing messages on transactional and Direct Mail envelopes.
- We’ve helped you leverage data to create personalized communications to improve customer lifetime value, providing the tools and technology to implement securely and efficiently.
- We’ve watched you create full color, brilliant transactional statements that help build more personal customer connections.
- We’ve helped you become nimble as you intelligently respond to customer channel preferences.
The NEW Personal Connections ECHO Award
The Personal Connections ECHO award will recognize excellent use of customer insights and direct marketing to create more personal and lasting customer relationships. The entry deadline is July 16, 2012, and I encourage you to look at the entry qualifications and guidelines to see if you are eligible.
Good luck to all who decide to enter. And if you read the guidelines and think “wow, I didn’t realize that companies are already doing that”, then please talk to us about how we can help you reach your communication and business goals so you are in a position to win this award in the future!
Watch the following video to learn more about the award and let me know in your comments which companies you think are doing an excellent job at improving their customers’ lifetime value and should be recognized.
Blogger’s Note: Great news! The deadline to submit your entry for the Personal Connections ECHO Award has been extended to Thursday, July 26, 2012. For more information visit www.echoconnections.org