Barb Pellow

A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. She assists companies in creating strategies to launch new products, building strategic marketing plans, and educating their sales force on delivering value. Pellow brings the knowledge and skills to help companies expand and grow their business opportunities. In addition to being a recognized author, she is a frequent speaker at well-known industry events.

Articles by Barb Pellow

Best Practices for Re-Engineering Business Processes: How To Successfully Automate… Now!

by Barb Pellow | July 16, 2015 | No Comments

business process automation

The pressure to drive down costs and time-to-delivery has been a constant throughout much of our business lives. In an environment where international competitors have taken advantage of the opportunities afforded by new technologies and the global economy, this has become especially critical. These competitors have won market share by attacking cost and delivery issues, […]

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Do You Need a Marketing Technologist?

by Barb Pellow | May 19, 2015 | No Comments

marketing technologist

Technology is at the heart of effective marketing today, now more than ever. The marketing outlook horizon is filled with game-changing technologies, as well as a variety of media channels, brands, and marketers that are attempting to reach consumers. Mobile devices, wearables, proximity marketing, and the demand for seamless and relevant cross-platform communications have quickly […]

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Top 3 Direct Mail Trends for 2015

by Barb Pellow | December 23, 2014 | No Comments

Direct Mail Marketing

The New Year is almost upon us, and direct mail marketing success in 2015 can be summed up in three simple words: Personalize, Mobilize and Automate. Let’s take a look at how you can work these top trends into your upcoming direct mail campaigns. 1. Personalize: Get Your Data Game On In today’s interconnected world, […]

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Mobile Apps and Print: Getting into the Holiday Spirit

by Barb Pellow | December 12, 2014 | No Comments

barb pellow image 1

It’s no secret that mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, but it may surprise you that augmented reality (AR) might actually be at the heart of those direct marketing and catalog campaigns. AR takes objects, places them in the real world and adds a layer […]

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