Christine Alexander

Christine Alexander is the Chief Ink Geek for Dreaming in CMYK. Her experience comes from her time spent in the Metropolitan Printing Leadership Development Program where responsibilities have included prepress management, Web2Print and cross-channel campaign development, and her current role as a results-driven marketing consultant. Christine is passionate about what makes people tick and thrives on finding creative solutions that bring a brand’s story to life. Connect with Christine online.

Articles by Christine Alexander

How to Get Rich Results from Direct Marketing by Mining Your Data for Hidden Gems

by Christine Alexander | June 9, 2015 | No Comments

mining marketing data

Personalized communications add value and power to your marketing efforts by allowing you to form an emotional connection with your audience (and do it without creeping them out). With personalized and relevant communications, your audience will pay closer attention to your message. That’s why well-executed, personalized campaigns have been proven to deliver wondrous returns on […]

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What Data Can Be Used to Drive Personalization?

by Christine Alexander | June 2, 2015 | No Comments

marketing data personalization

More than two-thirds of marketing teams said that using data to get much more bang for their marketing buck is among their most important objectives, according to the Direct Marketing Association’s 2014 Statistical Fact Book. Let’s examine what information you can use to make a strong impression on your targets. Data You Probably Have But […]

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Print + Digital = Your Next Marketing Secret Weapon

by Christine Alexander | May 27, 2015 | No Comments

print and digital marketing

What changes we’ve seen in our ability to communicate with customers over these past ten years! From direct mail and email to social media and websites, marketers now have access to an incredible array of tools for getting a message to their audience. But finding the perfect mix of media can be difficult, especially given […]

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Color Is Growing

by Christine Alexander | March 25, 2015 | 2 Comments

Direct Mail Color

“Oh my goodness, you guys have got to check out this very average looking postcard,” said no one ever. Everyone wants their mailings to be interesting and attention-grabbing and there are limitless ways to do that – but among the easiest, least costly and most effective is with color. Color is one of the most […]

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We’ve Seen the Future of Direct Mail, and It’s Awesome

by Christine Alexander | January 8, 2015 | 1 Comment

crystal ball

If I had a crystal ball and could look into both the past and future of direct mail, I can guarantee I’d see two completely different scenes. Direct mail from five years ago is drastically different than direct mail today. Just ask print guru Jim Hamilton, a 27-year graphic arts industry veteran. As a group […]

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LOOK HERE! Technology and Personalization for Improving Direct Mail Response Rates

by Christine Alexander | November 20, 2014 | 1 Comment

It's All About You

Personalization. It’s a buzzword you hear time and time again from marketers and those in the printing industry. What does that word even mean? Does it mean simply slapping a person’s name on a piece of mail and hoping that it boosts your response rates into the teens? Would that make you any more likely […]

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