10 Direct Mail Mistakes Even Pros Make

by Gary Hennerberg |December 4, 2014|2 Comments

Direct Mail Mistakes

One direct mail mistake nearly cost me my job. I was a product manager for a mail order continuity program. After stuffing tens of thousands of direct mail pieces for a time-sensitive mailing one Friday afternoon, the supervisor thought the reply envelope didn’t look right. He brought a sample package to me for inspection, and […]

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Getting Smart (and Personal) About Your Mailing

by Summer Gould |November 13, 2014|No Comments

Personalized Envelope

Direct mail is a common form of marketing, so it’s essential to make it unique and memorable. The best direct mail is sent to the right person with the right offer at the right time. This can be made easier with personalization. Not the kind of personalization where you just add the recipient’s name, but […]

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The Direct Mail Advantage

by Patty Kustom |June 17, 2014|No Comments

powerful communications

Almost every company is competing online for customers’ attention which can make it challenging for any business to stand out. Consumers are exposed to hundreds – even thousands – of promotional messages each day. Adding to the noise are countless social media interactions and emails. One method organizations use to break through the noise is […]

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Global Collaboration at 13th Annual Client Summit, Brilliant Award Winners

by Patty Kustom |June 10, 2014|No Comments

Brilliant Communication Winners

At the 13th annual Pitney Bowes Global Client Summit, June 3-4, 2014, one thing was clear: innovation in our market space comes from all four corners of the globe. The energy was palpable as more than 180 customers from over 25 different countries streamed into the Crowne Plaza in Danbury, CT. It was truly a […]

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Unlock Your Business Potential at the Global Client Summit

by Patty Kustom |May 28, 2014|No Comments

PB Client Summit

June 3-4, 2014 in Danbury, CT is this year’s Pitney Bowes Global Client Summit. It promises to be informative and engaging, bringing together acclaimed thought leaders from around the globe. The Summit is renowned for the variety of attendees from financial services,  insurance providers, service bureaus, government agencies and European public and private posts, that […]

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A Brilliant Success

by Patty Kustom |June 17, 2013|2 Comments

All-Award-Acceptance

During June 4-6, we held the 12th annual Pitney Bowes Document Messaging Technologies Client Summit.  The event brought together over 170 clients from 130 companies and 15 countries to our Global Technology Center in Danbury, CT and our Customer Innovation Center in Shelton, CT.  Over three days, our clients had the opportunity to learn from industry […]

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