What Data Can Be Used to Drive Personalization?

by Christine Alexander |June 2, 2015|No Comments

marketing data personalization

More than two-thirds of marketing teams said that using data to get much more bang for their marketing buck is among their most important objectives, according to the Direct Marketing Association’s 2014 Statistical Fact Book. Let’s examine what information you can use to make a strong impression on your targets. Data You Probably Have But […]


Get Back to Banking: 3 Ways to Keep Customer Communications Compliant and Still Drive Revenue

by Charlotte Boc |November 17, 2014|No Comments

Compliance Communications Banking

Like the Sword of Damocles, the issue of regulatory compliance is perpetually hanging over the heads of banking executives, particularly in the area of customer communications. It’s challenging enough to worry about general compliance. But when regulations change or new ones are introduced, the pressure to shift focus and comply with new, and additional, rules […]


Banks improve customer experience with multichannel communications

by Patty Kustom |April 10, 2013|No Comments


The way businesses communicate with their clients is changing at a rapid pace. Online portals, mobile, aps, even social media are an integral part of today’s Customer Communications Management strategy.  Even with these new ways to communicate and transact business with clients, for many, mail remains an essential ingredient to their multichannel mix. For example, […]


2013 National Postal Forum Takeaways

by Candice Russell |March 22, 2013|1 Comment

Pitney Bowes at National Postal Forum

Okay, I am going to come right out and say it: this was not my favorite National Postal Forum (NPF). Perhaps this was due to the postal protestors that I had to walk past before I entered the San Francisco Moscone Convention Center. Maybe it was the lack of definitive news on the postal front. […]


Whether a Historic Blizzard or Marketing Campaign, Timing and Relevance is Everything

by Patty Kustom |February 8, 2013|No Comments


Batteries – check.  Firewood – check.  Charged computers, tablets and smart  phones  – check.  Gasoline in car – check. The 2013 Blizzard has the potential to be a historic storm that could bring two or more feet snow and strong winds to the Northeast.  Just how much snow and wind depends on the timing of the […]


4 things a B2B marketer would like for Christmas

by Candice Russell |December 1, 2012|2 Comments


Dear Santa, I have been thinking long and hard about what I would like for Christmas. The economy hasn’t been very good for the past several years, so B2B marketing in many industries has been tougher than usual. Overall our customers have less money to spend to upgrade their technology—to the point that some of […]