The True Business Costs of “Undeliverable as Addressed” Mail

by Jane Sinkko |March 14, 2016|No Comments

return to sender undeliverable as addressed

Your business likely receives pieces of returned mail every day. No big deal, right? You’ll simply re-route those items to the correct addresses. No harm, no foul. A deeper look reveals the true cost of returned mail. When a piece of mail is returned to you – the U.S. Postal Service processes these mailings as […]

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Needing a Trusted Parcel Partner in an Ecommerce World

by Bruce Gresham |February 3, 2016|No Comments

Plain Package

Ecommerce provides no shortage of sales and marketing opportunities for businesses. Nowadays, businesses are able to cater their products to wider potential customer bases – and not even necessarily in their same country – thanks to the coverage provided by the Internet and always-online, always-connected devices. When you consider that ecommerce sales worldwide are expected […]

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Pass-Through Postage Pricing: The Secret to Achieving Cost Certainty

by Alison Hall |November 19, 2015|No Comments

pass-through postage pricing

The Internet makes it easier than ever to shop around and look for the best price on a product, whether you’re a consumer buying a pair of shoes or a mail center employee seeking the best price on paper goods or printing capabilities. Shopping around is especially valuable in the latter scenario, as a focus […]

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How New Mail Center Technology Will Make Your Job Easier

by Lynda Hansen |May 28, 2015|No Comments

smartphone filming

When the iPhone 6 hit the market last fall, Apple fanatics weren’t the only ones excited by its new capabilities. Filmmakers applauded the phone’s improved video camera, which shoots at a quality that is on-par with many of today’s high-end DSLRs, according to Apple executive Phil Shiller. For filmmakers, it’s now possible to shoot entire […]

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5 Ways to Be a Postal Optimization Superhero for Your Direct Mail Customers

by Gary Hennerberg |April 22, 2015|No Comments

direct mail marketing

When we see the next (inevitable) USPS rate increase, you can expect at least one of these responses from direct mailers: Cuts in circulation volume Reductions in production value quality No change, they’ll just absorb the costs Improved optimization for postage discounts Which makes the most sense as a business decision? Why, it’s optimizing for […]

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Improve ROI with These 3 Production Tips from Service Bureau Professionals

by Gary Hennerberg |April 6, 2015|No Comments

direct mail ROI

You can get terrific ideas for increasing direct mail response from service bureau production companies. Why? Because service bureau salespeople see production from an entirely different angle than you do as a marketer. Working with a wide variety of direct mail clients and projects gives them insights that can be turned into selling ideas for […]

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