Pitney Bowes.

Brilliant Communications

Four Simple, Behind-the-Scenes Ways to Streamline Your Print and Mail Operations

by Candice Russell | December 7, 2012 | No Comments

zen

Picture two different print and mail operations that have the same number of printers, mail inserters and sorters. The first is calm and relaxed. The environment is clean. People are smiling and take the time to look up and say hello when you walk by. The second operation is harried. People are rushing around and […]

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4 things a B2B marketer would like for Christmas

by Candice Russell | December 1, 2012 | 2 Comments

christmas-presents

Dear Santa, I have been thinking long and hard about what I would like for Christmas. The economy hasn’t been very good for the past several years, so B2B marketing in many industries has been tougher than usual. Overall our customers have less money to spend to upgrade their technology—to the point that some of […]

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Defining Creepy: When does Big Data cross the line?

by Candice Russell | November 16, 2012 | No Comments

WhenIsBigDataCreepy

Big Data is the popular new buzzword in marketing, and evolving technologies continue to give marketers the ability to understand and reach out to consumers in new ways. But how much personalization is too much? When does marketing cross the line between effective and scary? If consumers knew how hard it is to get a […]

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Get Him to Open Up: Create Direct Mail Pieces that Prospects cannot help but Open

by Lynda Hansen | November 9, 2012 | No Comments

mail-out

A couple of weeks ago I shared my experience from the 2012 Graph Expo where we introduced a new direct marketing solution called the Mailstream Engage™.   This system–and the marketing piece it generates– drew a lot of attention at Graph Expo, and the following week it had people jammed in the aisles at the DMA2012 […]

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Why didn’t you call me? Hurricane Sandy separates the good insurance communicators from the bad.

by Candice Russell | November 2, 2012 | No Comments

why-didn't-you-call-me

While companies have no trouble with “business as usual” customer communications, those with superior customer databases, multi-channel and digital capabilities were able to shine in the eye of the storm. I live and work in Connecticut so I spent last weekend preparing for the onslaught of Hurricane Sandy. This included a trip to the grocery […]

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Healthcare Communications: Strategy for Success

by Patty Kustom | October 26, 2012 | 2 Comments

healthcare-statements

As a marketing professional at Pitney Bowes, the best part of my job is being able to learn first-hand from our customers about the many ways our innovative solutions are helping them to succeed.  For years, we have been helping print and mail operations to increase productivity and lower the cost of producing bills and […]

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