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Brilliant Communications

It’s Not Magic: Why It Pays to Demystify Direct Mail Technological Capabilities

by Gary Hennerberg | June 4, 2015 | No Comments

direct mail technology

In my consultant/creative services director role, I’ve observed that service bureau owners, managers and salespeople spend lots of time explaining how new direct mail technologies work – but rarely much time on the “why,” by which I mean the many benefits they bring.  So I frequently end up translating the advantages and opportunities offered by […]


What Data Can Be Used to Drive Personalization?

by Christine Alexander | June 2, 2015 | No Comments

marketing data personalization

More than two-thirds of marketing teams said that using data to get much more bang for their marketing buck is among their most important objectives, according to the Direct Marketing Association’s 2014 Statistical Fact Book. Let’s examine what information you can use to make a strong impression on your targets. Data You Probably Have But […]


How New Mail Center Technology Will Make Your Job Easier

by Lynda Hansen | May 28, 2015 | No Comments

smartphone filming

When the iPhone 6 hit the market last fall, Apple fanatics weren’t the only ones excited by its new capabilities. Filmmakers applauded the phone’s improved video camera, which shoots at a quality that is on-par with many of today’s high-end DSLRs, according to Apple executive Phil Shiller. For filmmakers, it’s now possible to shoot entire […]


Print + Digital = Your Next Marketing Secret Weapon

by Christine Alexander | May 27, 2015 | No Comments

print and digital marketing

What changes we’ve seen in our ability to communicate with customers over these past ten years! From direct mail and email to social media and websites, marketers now have access to an incredible array of tools for getting a message to their audience. But finding the perfect mix of media can be difficult, especially given […]


Do You Need a Marketing Technologist?

by Barb Pellow | May 19, 2015 | No Comments

marketing technologist

Technology is at the heart of effective marketing today, now more than ever. The marketing outlook horizon is filled with game-changing technologies, as well as a variety of media channels, brands, and marketers that are attempting to reach consumers. Mobile devices, wearables, proximity marketing, and the demand for seamless and relevant cross-platform communications have quickly […]


5 Ways to Be a Postal Optimization Superhero for Your Direct Mail Customers

by Gary Hennerberg | April 22, 2015 | No Comments

direct mail marketing

When we see the next (inevitable) USPS rate increase, you can expect at least one of these responses from direct mailers: Cuts in circulation volume Reductions in production value quality No change, they’ll just absorb the costs Improved optimization for postage discounts Which makes the most sense as a business decision? Why, it’s optimizing for […]