Pitney Bowes.

Brilliant Communications

Improve ROI with These 3 Production Tips from Service Bureau Professionals

by Gary Hennerberg | April 6, 2015 | No Comments

direct mail ROI

You can get terrific ideas for increasing direct mail response from service bureau production companies. Why? Because service bureau salespeople see production from an entirely different angle than you do as a marketer. Working with a wide variety of direct mail clients and projects gives them insights that can be turned into selling ideas for […]

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Color Is Growing

by Christine Alexander | March 25, 2015 | 2 Comments

Direct Mail Color

“Oh my goodness, you guys have got to check out this very average looking postcard,” said no one ever. Everyone wants their mailings to be interesting and attention-grabbing and there are limitless ways to do that – but among the easiest, least costly and most effective is with color. Color is one of the most […]

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Nonprofit Direct Mail Guide: How to Send and Save Like a Pro

by Summer Gould | January 26, 2015 | No Comments

Nonprofit Direct Mail Campaign

Even though fundraising is the biggest challenge nonprofit organizations face, there are ways to make your campaign more streamlined and successful. One of the most effective methods of marketing for nonprofits is direct mail. There are strict rules you must follow to ensure your direct mail piece qualifies for the nonprofit postage rate and knowing […]

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12 Signs You’re Working With a Great Direct Mail Service Bureau

by Gary Hennerberg | January 20, 2015 | No Comments

Successful Direct Mail Service

Technology is reinventing direct mail. Data is more relevant than ever, and printing presses pop out more colorful and personalized packages. Printing is more efficient, with postage discounts now accessible to mailers of any volume thanks to presort software and commingling. So how do you know if a direct mail service bureau is up-to-date, offers […]

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We’ve Seen the Future of Direct Mail, and It’s Awesome

by Christine Alexander | January 8, 2015 | 1 Comment

crystal ball

If I had a crystal ball and could look into both the past and future of direct mail, I can guarantee I’d see two completely different scenes. Direct mail from five years ago is drastically different than direct mail today. Just ask print guru Jim Hamilton, a 27-year graphic arts industry veteran. As a group […]

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Top 3 Direct Mail Trends for 2015

by Barb Pellow | December 23, 2014 | No Comments

Direct Mail Marketing

The New Year is almost upon us, and direct mail marketing success in 2015 can be summed up in three simple words: Personalize, Mobilize and Automate. Let’s take a look at how you can work these top trends into your upcoming direct mail campaigns. 1. Personalize: Get Your Data Game On In today’s interconnected world, […]

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