Pitney Bowes.

Brilliant Communications

10 Ways to Ensure Your Direct Mail Campaign Is Delivered On Time and Under Budget

by Wes Powell | December 17, 2014 | No Comments

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Timing and cost. Getting either one of these wrong, blowing the campaign budget, or missing the mail drop date can hamper or even destroy the effectiveness of your direct mail campaign. And, depending on who is writing the checks, may even hamper your career! So, what are some key ways to make sure you don’t […]

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Mobile Apps and Print: Getting into the Holiday Spirit

by Barb Pellow | December 12, 2014 | No Comments

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It’s no secret that mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, but it may surprise you that augmented reality (AR) might actually be at the heart of those direct marketing and catalog campaigns. AR takes objects, places them in the real world and adds a layer […]

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How to Run a Multi-Channel Direct Mail Campaign That Rocks

by Spencer Powell | December 9, 2014 | No Comments

You Rock

Multi-channel marketing. Talk about a term that’s been used over and over again for the last half decade. It’s a big buzz term on blogs and social media, but what does it actually mean? In this post, I’ll dive into how to create a successful multi-channel direct mail campaign. Starting with ZMOT First, it’s important to understand […]

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10 Direct Mail Mistakes Even Pros Make

by Gary Hennerberg | December 4, 2014 | 2 Comments

Direct Mail Mistakes

One direct mail mistake nearly cost me my job. I was a product manager for a mail order continuity program. After stuffing tens of thousands of direct mail pieces for a time-sensitive mailing one Friday afternoon, the supervisor thought the reply envelope didn’t look right. He brought a sample package to me for inspection, and […]

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10 Ways to Boost Fundraising Results with Direct Mail

by Summer Gould | December 2, 2014 | No Comments

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As a nonprofit, every penny spent on direct mail counts. One simple way to increase your ROI without blowing your budget is to personalize your mail. Many nonprofits send letters with a personalized greeting and address block, but there’s so much more you can do. Here are 10 ways to personalize direct mail for better […]

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Why eCommerce Holds a Lot of Opportunity for Postal Organizations

by Stefan Berndt | November 25, 2014 | No Comments

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The rising influence of eCommerce is forcing carriers to reconsider how they manage their shipping networks. Global online retail is growing at a rapid clip, and as emerging technology makes it easier for consumers to shop online or via mobile devices, the industry’s growth is unlikely to slow down any time soon. This is creating […]

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