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Brilliant Communications

LOOK HERE! Technology and Personalization for Improving Direct Mail Response Rates

by Christine Alexander | November 20, 2014 | 1 Comment

It's All About You

Personalization. It’s a buzzword you hear time and time again from marketers and those in the printing industry. What does that word even mean? Does it mean simply slapping a person’s name on a piece of mail and hoping that it boosts your response rates into the teens? Would that make you any more likely […]


Webinar Sneak Peek: 3 Incredible Direct Mail Success Stories

by Gary Hennerberg | November 18, 2014 | No Comments

3 Incredible Direct Mail Success Stories

It’s not often you have the opportunity to hear the story behind incredible direct mail successes. But on November 20th, that’s exactly what I’ll share in the webinar, “3 Incredible Direct Mail Success Stories.” As a veteran direct mail creative director and analyst, I have created campaigns that propelled direct mail response rate increases of […]


Get Back to Banking: 3 Ways to Keep Customer Communications Compliant and Still Drive Revenue

by Charlotte Boc | November 17, 2014 | No Comments

Compliance Communications Banking

Like the Sword of Damocles, the issue of regulatory compliance is perpetually hanging over the heads of banking executives, particularly in the area of customer communications. It’s challenging enough to worry about general compliance. But when regulations change or new ones are introduced, the pressure to shift focus and comply with new, and additional, rules […]


Getting Smart (and Personal) About Your Mailing

by Summer Gould | November 13, 2014 | No Comments

Personalized Envelope

Direct mail is a common form of marketing, so it’s essential to make it unique and memorable. The best direct mail is sent to the right person with the right offer at the right time. This can be made easier with personalization. Not the kind of personalization where you just add the recipient’s name, but […]


Online Retail in Focus: 5 Key Takeaways from Post-Expo 2014

by Eric Kempton | October 21, 2014 | No Comments

Automated Postal Sorter Post-Expo 2014

Global online retail is the engine that is driving across-the-board change in the postal industry. That was the prevailing theme at last month’s Post-Expo 2014 in Stockholm, Sweden, where 2,000 attendees from 73 countries converged to discuss the trends that are impacting postal carriers. eCommerce is increasingly global and the sheer volume of goods being […]


[INFOGRAPHIC] 3 Ways Direct Mail Delivers Results: By the Numbers

by Patty Kustom | October 6, 2014 | No Comments


Millennials can’t keep their hands off their smartphones. They use them an average of 43 different times per day. What’s more, one in three Millennials admit they use more than four devices over the course of 24 hours, according to a July 2014 report. Yet, as the barrage of digital media rises, and consumers become […]