Posts Tagged ‘ customer communications management ’

Whether a Historic Blizzard or Marketing Campaign, Timing and Relevance is Everything

by Patty Kustom | February 8, 2013 | No Comments


Batteries – check.  Firewood – check.  Charged computers, tablets and smart  phones  – check.  Gasoline in car – check. The 2013 Blizzard has the potential to be a historic storm that could bring two or more feet snow and strong winds to the Northeast.  Just how much snow and wind depends on the timing of the […]


7 Must Attend Customer Communication Industry Events to start 2013

by Candice Russell | February 1, 2013 | No Comments


Today is the first day of February. Did any of your New Year’s Resolutions stick? If any of these resolutions made your list… Get out and have more fun Enjoy my job Earn more money …here are some excellent North American events that can make it possible for you to achieve your goals in 2013. […]


Four Simple Strategies to Improve Customer Experience

by Patty Kustom | December 14, 2012 | No Comments

Customer Communications

Given the challenges of acquiring new customers, organizations need to work harder to increase loyalty among existing clients. How, when and why you communicate with customers can be an important driver of satisfaction.  Each interaction with a customer – whether in person, by mail, on your Web site – is a piece of that experience. […]


4 things a B2B marketer would like for Christmas

by Candice Russell | December 1, 2012 | 2 Comments


Dear Santa, I have been thinking long and hard about what I would like for Christmas. The economy hasn’t been very good for the past several years, so B2B marketing in many industries has been tougher than usual. Overall our customers have less money to spend to upgrade their technology—to the point that some of […]


Make Your Communications Work Harder

by Patty Kustom | September 14, 2012 | No Comments

Make your Communications Work

We have all heard it costs  6 to 7 times more to acquire a new customer than to keep an existing one.  So it’s no wonder  savvy organizations are taking advantage of every opportunity to engage their customers across all channels including their monthly transactional statement.  After all, you have their attention—studies show that customers […]


Personalized communications in the news

by Candice Russell | August 17, 2012 | No Comments


In the past year our Pitney Bowes Document Messaging Technologies (DMT) marketing team—which I am proud to be part of—has spent time promoting what we call our “Volume to Value” message.  Instead of focusing on “speeds and feeds” (volume), we have spent time describing the benefits of making each customer communication more targeted and personalized […]