Posts Tagged ‘ customer communications ’

Webinar Sneak Peek: 3 Incredible Direct Mail Success Stories

by Gary Hennerberg | November 18, 2014 | No Comments

3 Incredible Direct Mail Success Stories

It’s not often you have the opportunity to hear the story behind incredible direct mail successes. But on November 20th, that’s exactly what I’ll share in the webinar, “3 Incredible Direct Mail Success Stories.” As a veteran direct mail creative director and analyst, I have created campaigns that propelled direct mail response rate increases of […]


Get Back to Banking: 3 Ways to Keep Customer Communications Compliant and Still Drive Revenue

by Charlotte Boc | November 17, 2014 | No Comments

Compliance Communications Banking

Like the Sword of Damocles, the issue of regulatory compliance is perpetually hanging over the heads of banking executives, particularly in the area of customer communications. It’s challenging enough to worry about general compliance. But when regulations change or new ones are introduced, the pressure to shift focus and comply with new, and additional, rules […]


3 Ways to Turn Compliance Changes into Business Opportunities

by Charlotte Boc | September 24, 2014 | No Comments

regulations and compliance communications

Just when you think you have all the answers, someone comes along and changes the question. Dealing with compliance only becomes more complicated when you realize that it’s not uncommon for legislation to change with some frequency. Affected businesses will receive advance notice of an upcoming regulatory change, but if you’re not paying attention, these […]


5 Steps to More Powerful and Profitable Communications

by Patty Kustom | May 13, 2013 | No Comments

powerful communications

For customer communications to have a positive impact on business results, every message must be relevant, accurate and engaging. Success for most organizations depends on finding the right balance of operational efficiency and marketing effectiveness.  Recent advances in digital color inkjet are revolutionizing the production of transactional communications. The same technology that can help businesses […]


Why didn’t you call me? Hurricane Sandy separates the good insurance communicators from the bad.

by Candice Russell | November 2, 2012 | No Comments


While companies have no trouble with “business as usual” customer communications, those with superior customer databases, multi-channel and digital capabilities were able to shine in the eye of the storm. I live and work in Connecticut so I spent last weekend preparing for the onslaught of Hurricane Sandy. This included a trip to the grocery […]


The right corporate breed can make all the difference

by Candice Russell | September 21, 2012 | 1 Comment


Have you ever spent time in a dog park? I don’t mean the time you spend at work—they say it is a dog eat dog world out there, after all—but time in a real, actual dog park? If you have not I would highly recommend it. It is a great venue to learn about life, […]