Posts Tagged ‘ direct mail marketing ’

How to Get Rich Results from Direct Marketing by Mining Your Data for Hidden Gems

by Christine Alexander | June 9, 2015 | No Comments

mining marketing data

Personalized communications add value and power to your marketing efforts by allowing you to form an emotional connection with your audience (and do it without creeping them out). With personalized and relevant communications, your audience will pay closer attention to your message. That’s why well-executed, personalized campaigns have been proven to deliver wondrous returns on […]


Nonprofit Direct Mail Guide: How to Send and Save Like a Pro

by Summer Gould | January 26, 2015 | No Comments

Nonprofit Direct Mail Campaign

Even though fundraising is the biggest challenge nonprofit organizations face, there are ways to make your campaign more streamlined and successful. One of the most effective methods of marketing for nonprofits is direct mail. There are strict rules you must follow to ensure your direct mail piece qualifies for the nonprofit postage rate and knowing […]


How to Run a Multi-Channel Direct Mail Campaign That Rocks

by Spencer Powell | December 9, 2014 | No Comments

You Rock

Multi-channel marketing. Talk about a term that’s been used over and over again for the last half decade. It’s a big buzz term on blogs and social media, but what does it actually mean? In this post, I’ll dive into how to create a successful multi-channel direct mail campaign. Starting with ZMOT First, it’s important to understand […]


LOOK HERE! Technology and Personalization for Improving Direct Mail Response Rates

by Christine Alexander | November 20, 2014 | 1 Comment

It's All About You

Personalization. It’s a buzzword you hear time and time again from marketers and those in the printing industry. What does that word even mean? Does it mean simply slapping a person’s name on a piece of mail and hoping that it boosts your response rates into the teens? Would that make you any more likely […]


Getting Smart (and Personal) About Your Mailing

by Summer Gould | November 13, 2014 | No Comments

Personalized Envelope

Direct mail is a common form of marketing, so it’s essential to make it unique and memorable. The best direct mail is sent to the right person with the right offer at the right time. This can be made easier with personalization. Not the kind of personalization where you just add the recipient’s name, but […]