Posts Tagged ‘ direct mail ’

The True Business Costs of “Undeliverable as Addressed” Mail

by Jane Sinkko | March 14, 2016 | No Comments

return to sender undeliverable as addressed

Your business likely receives pieces of returned mail every day. No big deal, right? You’ll simply re-route those items to the correct addresses. No harm, no foul. A deeper look reveals the true cost of returned mail. When a piece of mail is returned to you – the U.S. Postal Service processes these mailings as […]


How to Get Rich Results from Direct Marketing by Mining Your Data for Hidden Gems

by Christine Alexander | June 9, 2015 | No Comments

mining marketing data

Personalized communications add value and power to your marketing efforts by allowing you to form an emotional connection with your audience (and do it without creeping them out). With personalized and relevant communications, your audience will pay closer attention to your message. That’s why well-executed, personalized campaigns have been proven to deliver wondrous returns on […]


It’s Not Magic: Why It Pays to Demystify Direct Mail Technological Capabilities

by Gary Hennerberg | June 4, 2015 | No Comments

direct mail technology

In my consultant/creative services director role, I’ve observed that service bureau owners, managers and salespeople spend lots of time explaining how new direct mail technologies work – but rarely much time on the “why,” by which I mean the many benefits they bring.  So I frequently end up translating the advantages and opportunities offered by […]


What Data Can Be Used to Drive Personalization?

by Christine Alexander | June 2, 2015 | No Comments

marketing data personalization

More than two-thirds of marketing teams said that using data to get much more bang for their marketing buck is among their most important objectives, according to the Direct Marketing Association’s 2014 Statistical Fact Book. Let’s examine what information you can use to make a strong impression on your targets. Data You Probably Have But […]


5 Ways to Be a Postal Optimization Superhero for Your Direct Mail Customers

by Gary Hennerberg | April 22, 2015 | No Comments

direct mail marketing

When we see the next (inevitable) USPS rate increase, you can expect at least one of these responses from direct mailers: Cuts in circulation volume Reductions in production value quality No change, they’ll just absorb the costs Improved optimization for postage discounts Which makes the most sense as a business decision? Why, it’s optimizing for […]


Improve ROI with These 3 Production Tips from Service Bureau Professionals

by Gary Hennerberg | April 6, 2015 | No Comments

direct mail ROI

You can get terrific ideas for increasing direct mail response from service bureau production companies. Why? Because service bureau salespeople see production from an entirely different angle than you do as a marketer. Working with a wide variety of direct mail clients and projects gives them insights that can be turned into selling ideas for […]