Posts Tagged ‘ multi-channel communications ’

Print + Digital = Your Next Marketing Secret Weapon

by Christine Alexander | May 27, 2015 | No Comments

print and digital marketing

What changes we’ve seen in our ability to communicate with customers over these past ten years! From direct mail and email to social media and websites, marketers now have access to an incredible array of tools for getting a message to their audience. But finding the perfect mix of media can be difficult, especially given […]

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The New Rude

by Ronald van Hees | November 28, 2013 | No Comments

The New Rude

In the business arena there is incredible pressure on companies to excel at customer service. How a business interacts and communicates with customers or prospects plays a critical role in maintaining customer satisfaction and generating growth. To quote a well-worn phrase ‘manners cost nothing’, and business etiquette plays a subtle yet important role in furthering […]

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Finding the Right Fit

by Ronald van Hees | October 4, 2013 | No Comments

Finding The Right Fit

One thing that today’s multitude of marketing channels has certainly delivered is an abundance of statistical analysis in the media highlighting the relative performance of each channel.  Marketers are not short of advice when it comes to channel choice and how to spend their budget. On the one hand we have numbers talking about the […]

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Unlock the Value of your Communications

by Patty Kustom | August 29, 2013 | No Comments

Unlock the Value

Companies rely on communications with clients to transact and grow their business.  Pitney Bowes has long been known for helping organizations communicate with their clients and prospects more efficiently, accurately and cost effectively.  Today, the same innovative technology that drives integrity, productivity and cost savings  can deliver even greater value across the business and build stronger […]

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Whether a Historic Blizzard or Marketing Campaign, Timing and Relevance is Everything

by Patty Kustom | February 8, 2013 | No Comments

mailbox_snow.2

Batteries – check.  Firewood – check.  Charged computers, tablets and smart  phones  – check.  Gasoline in car – check. The 2013 Blizzard has the potential to be a historic storm that could bring two or more feet snow and strong winds to the Northeast.  Just how much snow and wind depends on the timing of the […]

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Personalized Direct Mail, Theory or Reality?

by Candice Russell | January 25, 2013 | 2 Comments

Digital Image by Sean LockeDigital Planet Designwww.digitalplanetdesign.com

Yesterday I received a direct mail piece from my local grocery store which immediately caught my attention. The mail piece was personalized on the outside with my name in color, and it promised great deals and coupons on the inside. I opened it right away. I was quickly disappointed when I looked at the contents, […]

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