Posts Tagged ‘ personalization ’

LOOK HERE! Technology and Personalization for Improving Direct Mail Response Rates

by Christine Alexander | November 20, 2014 | 1 Comment

It's All About You

Personalization. It’s a buzzword you hear time and time again from marketers and those in the printing industry. What does that word even mean? Does it mean simply slapping a person’s name on a piece of mail and hoping that it boosts your response rates into the teens? Would that make you any more likely […]

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5 Offers your Customers would like to Receive in the Mail

by Candice Russell | May 4, 2012 | No Comments

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Transactional statements are a great opportunity to cross sell and up sell to your customers, and Pitney Bowes solutions…

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No more excuses: Move your organization from dying to thriving

by Candice Russell | November 3, 2011 | No Comments

StrategicPaths

A roadmap for success

Last week, I had the good fortune of meeting face-to-face with Jeff Hayes, Matt Swain and Alison Hipp of InfoTrends while they…

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So Happy to See You

by Candice Russell | October 27, 2011 | 6 Comments

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What you can learn from a puppy

About four weeks ago my husband, son and I adopted an older puppy from the Danbury Animal Welfare Society (DAWS). All of my previous dogs have bee…

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Making it Personal

by Candice Russell | October 20, 2011 | No Comments

MichaelAndCandice

“Look Michael, No Hands!”

When Michael asked me to write a guest blog for him about my experiences and impressions at the DMA 2011 Conf…

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I thought we were talking about the mail!

by Michael Calderwood | July 26, 2011 | 2 Comments

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The conversations started out innocently enough…

I had a very interesting range of discussions over the past two weeks, and it struck me – a lot of the subjects, or the …

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