Posts Tagged ‘ Print and Mail ’

The True Business Costs of “Undeliverable as Addressed” Mail

by Jane Sinkko | March 14, 2016 | No Comments

return to sender undeliverable as addressed

Your business likely receives pieces of returned mail every day. No big deal, right? You’ll simply re-route those items to the correct addresses. No harm, no foul. A deeper look reveals the true cost of returned mail. When a piece of mail is returned to you – the U.S. Postal Service processes these mailings as […]


Pass-Through Postage Pricing: The Secret to Achieving Cost Certainty

by Alison Hall | November 19, 2015 | No Comments

pass-through postage pricing

The Internet makes it easier than ever to shop around and look for the best price on a product, whether you’re a consumer buying a pair of shoes or a mail center employee seeking the best price on paper goods or printing capabilities. Shopping around is especially valuable in the latter scenario, as a focus […]


How New Mail Center Technology Will Make Your Job Easier

by Lynda Hansen | May 28, 2015 | No Comments

smartphone filming

When the iPhone 6 hit the market last fall, Apple fanatics weren’t the only ones excited by its new capabilities. Filmmakers applauded the phone’s improved video camera, which shoots at a quality that is on-par with many of today’s high-end DSLRs, according to Apple executive Phil Shiller. For filmmakers, it’s now possible to shoot entire […]


5 Ways to Be a Postal Optimization Superhero for Your Direct Mail Customers

by Gary Hennerberg | April 22, 2015 | No Comments

direct mail marketing

When we see the next (inevitable) USPS rate increase, you can expect at least one of these responses from direct mailers: Cuts in circulation volume Reductions in production value quality No change, they’ll just absorb the costs Improved optimization for postage discounts Which makes the most sense as a business decision? Why, it’s optimizing for […]


Webinar Sneak Peek: 3 Incredible Direct Mail Success Stories

by Gary Hennerberg | November 18, 2014 | No Comments

3 Incredible Direct Mail Success Stories

It’s not often you have the opportunity to hear the story behind incredible direct mail successes. But on November 20th, that’s exactly what I’ll share in the webinar, “3 Incredible Direct Mail Success Stories.” As a veteran direct mail creative director and analyst, I have created campaigns that propelled direct mail response rate increases of […]


Get Back to Banking: 3 Ways to Keep Customer Communications Compliant and Still Drive Revenue

by Charlotte Boc | November 17, 2014 | No Comments

Compliance Communications Banking

Like the Sword of Damocles, the issue of regulatory compliance is perpetually hanging over the heads of banking executives, particularly in the area of customer communications. It’s challenging enough to worry about general compliance. But when regulations change or new ones are introduced, the pressure to shift focus and comply with new, and additional, rules […]