Posts Tagged ‘ technology ’

Best Practices for Re-Engineering Business Processes: How To Successfully Automate… Now!

by Barb Pellow | July 16, 2015 | No Comments

business process automation

The pressure to drive down costs and time-to-delivery has been a constant throughout much of our business lives. In an environment where international competitors have taken advantage of the opportunities afforded by new technologies and the global economy, this has become especially critical. These competitors have won market share by attacking cost and delivery issues, […]


It’s Not Magic: Why It Pays to Demystify Direct Mail Technological Capabilities

by Gary Hennerberg | June 4, 2015 | No Comments

direct mail technology

In my consultant/creative services director role, I’ve observed that service bureau owners, managers and salespeople spend lots of time explaining how new direct mail technologies work – but rarely much time on the “why,” by which I mean the many benefits they bring.  So I frequently end up translating the advantages and opportunities offered by […]


How New Mail Center Technology Will Make Your Job Easier

by Lynda Hansen | May 28, 2015 | No Comments

smartphone filming

When the iPhone 6 hit the market last fall, Apple fanatics weren’t the only ones excited by its new capabilities. Filmmakers applauded the phone’s improved video camera, which shoots at a quality that is on-par with many of today’s high-end DSLRs, according to Apple executive Phil Shiller. For filmmakers, it’s now possible to shoot entire […]


Print + Digital = Your Next Marketing Secret Weapon

by Christine Alexander | May 27, 2015 | No Comments

print and digital marketing

What changes we’ve seen in our ability to communicate with customers over these past ten years! From direct mail and email to social media and websites, marketers now have access to an incredible array of tools for getting a message to their audience. But finding the perfect mix of media can be difficult, especially given […]


Do You Need a Marketing Technologist?

by Barb Pellow | May 19, 2015 | No Comments

marketing technologist

Technology is at the heart of effective marketing today, now more than ever. The marketing outlook horizon is filled with game-changing technologies, as well as a variety of media channels, brands, and marketers that are attempting to reach consumers. Mobile devices, wearables, proximity marketing, and the demand for seamless and relevant cross-platform communications have quickly […]


Why eCommerce Holds a Lot of Opportunity for Postal Organizations

by Stefan Berndt | November 25, 2014 | No Comments

global ecommerce

The rising influence of eCommerce is forcing carriers to reconsider how they manage their shipping networks. Global online retail is growing at a rapid clip, and as emerging technology makes it easier for consumers to shop online or via mobile devices, the industry’s growth is unlikely to slow down any time soon. This is creating […]