Andrew Ford

Vice President, Marketing and Communications, Pitney Bowes

Andrew Ford is Pitney Bowes’ Marketing and Communications Vice President for Europe. Andrew’s remit covers the development of Marketing strategies for the three PB Business Units: SMB, Enterprise and Digital Commerce, and developing integrated marketing plans that incorporate the full marketing and communications mix. Andrew is passionate about driving brand intimacy by harnessing social, ecommerce, CRM and people-touchpoints across the business. He is a strong advocate for networking to building professional and business relationships. Andrew also supports and mentors new start-up businesses. Andrew joined Pitney Bowes in August 2014 having previously run the Norton mobile, SaaS and cloud marketing at Symantec, enterprise solutions marketing for Dell, ecommerce leadership for BT and channel and consumer marketing at Hewlett Packard. Follow Andrew on Twitter: @AndrewFordUK

Articles by Andrew Ford

Five reasons marketers must embrace contextual marketing

by Andrew Ford | March 4, 2015 | 2 Comments

contextual marketing

Contextual marketing is one of the most disruptive forces to explode into the marketing discipline since the mantra of all marketers—price, product, placement and promotion—came into being. In fact, according to the Harvard Business Review, it is set to throw the ‘Four Ps’ approach “into constant flux”. Contextual marketing is a technique that takes user […]