Barbara Hannan

Barbara Hannan joined Pitney Bowes in 2010 and manages social media relations with small and medium businesses. Recently, she managed media communications for the company's North American Mailing area, including both enterprise and small and medium business divisions. Previously, she held a number of positions in both Fortune 50 and small businesses in which she helped lead organization's in building relations, both internally and with external partners, including media, clients, and vendors, through media outreach, social media, and strategic events. Barbara holds a BA in journalism for the University of Connecticut. Follow Barbara on Twitter @bhannan.

Articles by Barbara Hannan

Unlocking the Value of Single Customer View: #PowerofPrecision

by Barbara Hannan | March 3, 2017 | No Comments

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Global Tweet Chat: February 28, 2017

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Positioning your Brand for Success in 2017: #PowerofPrecision Storify

by Barbara Hannan | February 7, 2017 | No Comments

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As the global marketplace continues to grow in 2017, so will the challenge to position your brand to be seen and heard. “The greatest challenge is to remain true to your brand, while appealing to multiples audiences,” shared Greta Wilson, vice president of brand strategy, during the latest global #PowerofPrecision tweet chat. Steps can be […]

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Innovation Advancing SMBs – #PowerofPrecision Storify

by Barbara Hannan | December 14, 2016 | No Comments

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The landscape for small and medium business to thrive and grow is more challenging today but presents greater opportunity than five years ago, according to President of SMB Global Solutions Mark Shearer. “Leveraging the right technology can be a significant competitive advantage,” he shared during the global #PowerofPrecision chat. His advice to SMBs: “routinely evaluate […]

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Ecommerce Best Practices: Holiday Edition – #PowerofPrecision Storify

by Barbara Hannan | October 31, 2016 | No Comments

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The best thing an ecommerce business can do this season is meet the customer where they are. That was among the advice Lila Sndyer, president of ecommerce for Pitney Bowes, had for businesses everywhere during the most recent global #PowerofPrecision chat. She made very clear what businesses need to know to succeed. “Consumers today are just […]

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The Making of Transformational Leaders: #PowerofPrecision Chat Storify

by Barbara Hannan | October 3, 2016 | No Comments

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The ground rules and external influences shaping great leaders today have changed. Command and control have been replaced by transparency and empowerment. “Today, authenticity has become the gold standard for leadership,” shared Rose Velez-Smith, Pitney Bowes vice president of integrated talent management, during the latest #PowerofPrecision chat. “The new generation of leaders are far more open […]

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Enabling Ecommerce: Anywhere to Everywhere: #PowerofPrecision Chat Storify

by Barbara Hannan | August 8, 2016 | No Comments

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Ecommerce has evolved from a novelty accounting for occasional purchases to a thriving component of global commerce, shared Andre Schmidt, Pitney Bowes vice president and general manager, global trade solutions, during the most recent #PowerofPrecision chat. “Costs and complexity of cross-border Ecommerce are going down, making it easier and more attractive” for all businesses, he […]

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Strategic Partners that Advance Commerce: #PowerofPrecision Chat Storify

by Barbara Hannan | July 11, 2016 | No Comments

While strategic partners have always been important, today they are essential as they help to accelerate speed to market, shared Jason Dies, Pitney Bowes president of document messaging technologies, during the latest #PowerofPrecision chat. “Partnership needs to be mutually beneficial & show opportunity to grow and develop over time,” he tweeted. One of the largest […]

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Technology that Enhances the Client Experience: #PowerofPrecision Chat Storify

by Barbara Hannan | June 13, 2016 | No Comments

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Everyone agrees the power has shifted.  Control once held by corporations and brands to guide customer engagement is now in the hands of individual consumers.  “So you work with it,” shared Jeff Winter, Pitney Bowes vice president, marketing and communications, software, during the latest #PowerofPrecision chat.  “Now companies compete on customer experience to win.” Winter […]

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Innovation that Simplifies Commerce: #PowerofPrecision Storify

by Barbara Hannan | May 6, 2016 | No Comments

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A global tweetchat presented by Pitney Bowes, #PowerofPrecision, with James Fairweather, our SVP of tech and innovation, Whitney Johnson, author of Disrupt Yourself, and business advisor and host Brian Moran, April 28, 2016

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How to Attract and Retain Your Most Loyal Customers: #PowerofPrecision Storify

by Barbara Hannan | March 7, 2016 | No Comments

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Today’s hyper-connected marketplace has raised the bar on what’s needed to attract the most loyal customer, and now requires delivering a consistent superior customer experience. “Loyalty demands brands to connect with the customer on a deeper level than just price point,” shared Lucy Hackman, Pitney Bowes’ vice president, demand generation, during the latest #PowerofPrecision chat.  […]

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