Bill Borrelle

Senior Vice President, Brand Strategy and Integrated Marketing Communications

As Senior Vice President, Brand Strategy and Integrated Marketing Communications, Bill Borrelle oversees global strategy and execution of Pitney Bowes marketing communications, from brand strategy, web presence, social media, events and all acquisition direct marketing. Before joining Pitney Bowes, Borrelle was Chief Executive Officer of mcgarrybowen New York, where he served for 8 years. Mcgarrybowen was named 2011 Agency of the Year by Advertising Age and Adweek. Leading the flagship operation, Borrelle oversaw the tremendous growth of the agency and drove brand strategy, social media, branded content and engagement programs for clients such as Verizon, J.P. Morgan Chase & Co., Marriott International, Chevron, United Airlines, Crayola, Pfizer, Staples and P&G. Prior to joining mcgarrybowen, Borrelle was Senior Vice President, Marketing at Digitas where he worked with American Express Financial Advisors (now Ameriprise) and Virgin Mobile. From 1994 to 2001, he was at Wunderman where he served on the American Express, Sears Home Services and Citigroup accounts. Borrelle joined Wunderman from Citibank where he was Assistant Vice President of the American Airlines Affinity Credit Card Program. He holds a BS from Villanova University and an MBA from The Wharton School.

Articles by Bill Borrelle

Five Lessons for Building a Strong Global Brand

by Bill Borrelle | January 28, 2015 | No Comments

The making of a brand.

Developing strong global brands today is more challenging than ever: there’s new technology to consider, shifting industry dynamics, and an ever-changing set of customer needs and preferences. The world is moving more quickly than ever before, but brands can’t lose the critical emotional connections they’ve built with customers—often over the course of decades. Having worked […]