Bruce Gresham

Vice President, Business Planning and Strategy, Presort Services

Bruce is vice president, business planning and strategy for Pitney Bowes Presort Services. In his current role role, he leads a team responsible for the Strategy, Product Management and Innovation disciplines within Pitney Bowes' Presort Services division. With 14-years industry experience, Bruce is a Six Sigma Black Belt who utilizes the methodology to help clients develop solutions to solve complex business needs. He has implemented print, mail and digital solutions with many of the largest domestic companies to help clients increase revenue and reduce costs.

Articles by Bruce Gresham

The Truth About the Marriage of Print and Digital Marketing

by Bruce Gresham | January 20, 2016 | No Comments

mail and computers

“Print is dead.” “Digital marketing is a fad.” I often read these proclamations in online articles or industry magazines, and believe they are equal in their foolishness. Physical and digital communications should be thought of as complimentary, not competing. As our physical and digital lives become more blurred, successful organizations deliver more potent communications by […]