Barb Pellow

A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. She assists companies in creating strategies to launch new products, building strategic marketing plans, and educating their sales force on delivering value. Pellow brings the knowledge and skills to help companies expand and grow their business opportunities. In addition to being a recognized author, she is a frequent speaker at well-known industry events.

Articles by Barb Pellow

Big Data: Delivering Better Customer Experiences

by Barb Pellow | June 9, 2015 | No Comments

big data customer experience

“Big data” is a buzz term that you probably hear all the time, but what does it really mean? The term is used to describe massive volumes of structured and unstructured data that are immensely valuable, though difficult to process using traditional databases and software techniques. Pretty much everyone is talking about how to maximize […]

Read More...

Omni-Channel Marketing: How to Grab and Hold Gen Z Attention

by Barb Pellow | May 20, 2015 | No Comments

Omnichannel

Boomers, Gen X, and Gen Y are common terms marketers use, but what about Generation Z? Gen Z includes all individuals currently under age 20; the oldest among them can vote, but none are of legal drinking age here in the U.S. They’re young, it’s true, but they are also mighty – and marketers will […]

Read More...