Greta Wilson

Vice President, Brand Strategy and Social Media

Greta Wilson is Vice President of Brand Strategy and Social Media at Pitney Bowes where she launched the new Pitney Bowes brand in early 2015, winning a Transform gold for best visual identity in the technology, media and telecommunications sector. Through her leadership in positioning Pitney Bowes as a global technology company there has been a three-fold increase in the media referring to Pitney Bowes as a technology firm and a 24% lift in traffic to their website. Greta also leads Pitney Bowes social media where engagements are up 361% with content from the new brand, and she oversees advertising and media, driving the first strategic brand advertising campaign for Pitney Bowes in over a decade. Before joining Pitney Bowes, Greta was the Head of Marketing for Bloomberg Media which includes Bloomberg Television, Radio, .com, and Mobile. Greta also held a number of marketing positions at IBM over the course of 12 years with the company. Greta is a graduate of Union College with a major in Applied Mathematics and a minor in English, and has a Master’s degree in Operations Research from the University of Southampton in the UK.

Articles by Greta Wilson

The Importance of ‘Glocalizing’ to Succeed in New Markets

by Greta Wilson | January 19, 2016 | 1 Comment

Businesswoman with cell phone

The globalization of commerce has had a profound effect on businesses of all sizes. It’s opened new markets for many entrepreneurs, increasing opportunities to buy from businesses and sell to consumers all over the world. We are all connected now—exploring online, sharing with others around the world, creating trends and meeting demands. With a click […]