Marsha Collier

Marsha Collier is the go-to expert for ecommerce and customer service. She’s the author of more than 35 books in the “…for Dummies” series, including the best-selling “eBay for Dummies” as well as titles in the areas of social media and customer service. Marsha was named among the Forbes Top 10 Influencers and hosts the popular #Custserv weekly Twitter chat. Collier travels the country, meeting with and counseling small business owners to help them maximize their online selling and develop ways to leverage social media in order to offer better customer service.

Articles by Marsha Collier

Sharing Content isn’t Enough, Enlist Employee Advocacy

by Marsha Collier | October 7, 2015 | No Comments

Advocacy post

Even in today’s era of social media, the number one marketing channel for new leads and customers is word of mouth.  In essence this means that you need to have people talking about your company.  When the world is talking; people are listening. According to Nielsen and Pew Internet, “Only 15% of people trust messages […]