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Road to NPF 2015: Striking a Balance Between Personal and Compliant

by Barbara Hannan | May 12, 2015 | No Comments

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Mail sent from our insurance company often matters a lot.  The information delivered is often confidential, related to our personal welfare and time sensitive. With innovations in technology, those same communications can go deeper in delivering a more personalized message to the recipient. Regulatory laws are in place to protect our privacy – and so […]


Road to NPF 2015: How Service Bureaus Find Their Competitive Edge

by Barbara Hannan | April 30, 2015 | No Comments

Sign With Word Irrelevant Turned Into Relevant

Our Road to NPF 2015 blog series takes the pulse on issues facing mailers in light of access to innovative new technologies and customer data, and this week looks at the world of Service Bureaus. I sat down with Ernie Yioulos, a seasoned major accounts director for Pitney Bowes based in Rochester, NY. He has […]


What’s in a Name? Knowing your Audience in a Connected World

by Timm McVaigh | April 28, 2015 | 2 Comments


When William Shakespeare posed the question, voiced by Juliette, “What’s in a name? That which we call a rose by any other name would smell as sweet.” in his play Romeo and Juliet, he probably wasn’t thinking about how language needs to be managed in a connected world. Rather, Shakespeare was considering the power of […]


Road to NPF 2015: Challenges & Opportunities of Mailing in the Financial Services Industry

by Matt Pacheco | April 23, 2015 | No Comments


Thousands of mailing and shipping professionals will gather in California next month for the annual National Postal Forum to confer with leaders in the postal and shipping spaces on trends and developments and the latest innovations and technologies available to businesses, large and small. Ultimately, the need to serve the customer better, hold a competitive edge […]


Scaling a Business in a Connected World: #PowerofPrecisionChat Storify

by Barbara Hannan | April 17, 2015 | No Comments


Whether a business wants to expand to reach new customers 100 miles away or 10,000, it is achievable today for businesses, large and small. That was the message hundreds of participants from around the globe learned during Pitney Bowes most recent #PowerofPrecisionChat. Innovations in technology have removed barriers to scaling into new markets and created […]


3 Ways Top Companies Maintain Their Edge as They Scale

by Jay Bartlett | April 6, 2015 | No Comments


Consumers today have short memories. If a company can’t show them a product or service that saves them money, makes their lives appreciably easier or offers them a dramatically better experience, they’ll entertain the possibility of taking their business elsewhere. Look no further than the dazzling climbs of Netflix, Uber, Nest, Amazon and Tesla for […]


Doing Business in A Connected World Can Require a Global Team

by Saul Fleischman | March 24, 2015 | 1 Comment


Growing up in Philadelphia, Saul Fleischman never dreamed he’d be running a global business—from Osaka, Japan. Of course, that was before all the technological advances connected the world, enabling people to run businesses from anywhere. The ability to do business in a borderless world, connected world often requires finding the right talent.  The search for […]


7 SXSW 2015 Takeaways; And a Meerkat

by Wayne Kurtzman | March 24, 2015 | No Comments

Guy Kawasaki and Peg Fitzpatrick discuss social media at SXSW

The South by Southwest interactive conference is Austin, Texas in where the creative techs from virtually every industry come to share and learn what they are doing, and what will become mainstream in the years ahead. This year, core topics included storytelling, the next platform that could rival mobile phone adoption, location, drones, robots, new […]


SXSW15: The Music Makers and Dreamers of Emerging Reality

by Wayne Kurtzman | March 13, 2015 | No Comments


The South by Southwest conference in Austin, Texas is an exploration and collaboration of what is new in technology, film and music. Opening today, the tech (or interactive) track of SXSW is that rare event where the attendees are creative technologists and storytellers. Or, to paraphrase Arthur O’Shaughnessy, they are the music makers and dreamers of […]


Capturing Customer Engagement Globally: #PowerofPrecisionChat Storify

by Barbara Hannan | March 11, 2015 | No Comments


Commentary from our chat w/ Pitney Bowes VP, Marketing & Comms, Europe Andrew Ford & SAP VP, Global Channel Dev Meaghan Sullivan, and other experts, hosted by Brian Moran. March 5, 2015.