Pitney Bowes.

PB Corporate Blog

Want Customers to Love You? Engage Them

by Dave Andrews | August 11, 2014 | No Comments

Social Media Rubik's Cube

Customer engagement – a customer’s willingness to invest his or her time with a company for mutual benefit – can be an effective indicator of customer loyalty and business profitability. In fact, the most successful engagement strategies call on the customer to help a business in improving its growth. For example, in 2008, Domino’s Pizza took to […]


3 Ways Social Media Has Changed the Brand-Customer Relationship Forever

by Bart Casabona | June 30, 2014 | No Comments

Social media has changed brand-customer relationships.

For Social Media Day 2014, Mashable’s fifth annual celebration of all things social media, Pitney Bowes decided to take a look back at how social media has impacted interactions between brands and customers. As a company, we’ve always been focused on customer experience – and helping our clients deliver the best one possible – and […]


4 Ways Brands Can Score an Engagement Goal During the World’s Biggest Soccer Match

by Matt Pacheco | June 25, 2014 | No Comments

Social media can connect companies with customers during big events.

This month, the largest soccer series in the world is taking place across a dozen different cities in Brazil. It’s estimated that about 600,000 foreigners will be flying into the country and far more than that will be watching the games at home. These viewers are a diverse, engaged and global audience. Not only that […]


The Top 3 Most Social-Savvy, Soccer-Crazy Countries

by Matt Pacheco | June 16, 2014 | No Comments

Social media will take a big part in the world's biggest soccer game.

During the World Soccer Match, there will be almost as much noise on social media as there will be in the stadium. Soccer fans are extremely active across social channels like Facebook and Twitter, and the series of games in Brazil may set new social media records. There’s no telling which team will come out […]


The World Soccer Match in 2014: A True Multichannel Experience

by Matt Pacheco | June 11, 2014 | No Comments

The world soccer match in Brazil will be a multichannel experience.

Four years ago, during the last World Soccer Match, a lot of people still didn’t have smartphones. The first iPad had only been out for one year and streaming services were only starting to take shape. In fact, some mobile carriers still offered unlimited data plans by default. And most companies weren’t paying attention to […]


Pitney Bowes: No Client Data Vulnerabilities Found After Heartbleed

by Matt Pacheco | May 22, 2014 | No Comments


Pitney Bowes has been investigating and closely monitoring the potential impact of the Heartbleed bug, and despite its far-ranging effects, our IT security and support team have not uncovered any vulnerabilities in our technology environment that would compromise our clients’ data privacy. What exactly is HeartBleed? Heartbleed is essentially a coding error contained in the […]