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PB Software Digital Insights

Digital Self Service and Customer Engagement: Guiding Customers to their Needle in the Haystack

by Lisa Sutrick | May 12, 2016 | No Comments


All too often, businesses will bend over backwards to find the magic, one-size-fits-all solution for better engagement with their customers – both their current audience and potential new ones. Ecommerce platforms and connected devices give businesses an opportunity to be more in touch and interactive with their customers (and vice versa) than ever before. But, […]


New Location Intelligence APIs Enhance the Pitney Bowes Commerce Cloud

by Kapil Dhawan | May 4, 2016 | No Comments

Location Intelligence

Location intelligence (LI) gives organizations vital context that enables them to understand their customers and constituents on a variety of levels. This information can be as basic as a customer’s address or as complex as the tax rate of a larger municipality, granting important insight that can guide an array of business decisions. Pitney Bowes […]


MRR – A New Raster File Format

by Sam Roberts | April 26, 2016 | No Comments


Pitney Bowes has developed a new raster data format called Multi-Resolution Raster (MRR) as a key component of the new MapInfo Pro Advanced raster visualization and processing solution. MRR is a completely new raster data format that reimagines how raster data is stored and what data can be stored as a raster. It is a […]


Five Tips to Truly Knowing Your Customer

by Beth Meurs | April 26, 2016 | No Comments


To truly understand the customer, businesses must connect and embrace all data sources about a customer — including those big data sources generated online, in the cloud, through social channels, or with mobile devices. But in doing so, customer data must be trusted — that means applying data matching and cleansing capabilities to information, both […]


Straight Talk on Member Engagement: How Payers are Driving More Satisfying and Productive Member Communication

by Deb Purcell | April 25, 2016 | No Comments


Better outcomes are within your reach. When members trust that you understand and have their best interests at heart, they listen to your counsel and follow your lead. Engaged members enjoy better health outcomes, while spending less for care. Healthier and happier, they’re more likely to stay with your company and report higher levels of […]


“Where” takes on the big data challenge

by Lorena Hathaway | March 31, 2016 | No Comments


Everybody’s looking to add context to business decisions—but it’s not so easy.  By 2017, over 30% of enterprises will access big data via intermediary data broker services (Gartner).  However, a KPMG study found that 85% of CIOs and CFOs are still having trouble accurately analyzing and interpreting their existing data. Organizations need ways to link […]