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PB Software Digital Insights

Location Intelligence Empowers Proactive Risk Assessment

by Lorena Hathaway | February 11, 2016 | No Comments

PB Location Intelligence Insurance Pic

While not wholly unpredictable, catastrophes more often than not catch us off guard, which makes preparing for reparations an exceedingly difficult task. Meteorologists had been warning for decades that a catastrophic weather system on the scale of Hurricane Katrina was not just a possibility but an inevitability prior to 2005. Yet it wasn’t until hours […]


Leveraging Real Customer Lifetime Value for 21st Century Engagement

by Liz Roche | February 3, 2016 | No Comments


Customers are more engaged with businesses than ever before. Facebook comments, Tweets, Yelp reviews and so on present more opportunities and more channels for interactions and sharing impressions. Businesses, in turn, must embrace this new level of engagement and interaction to meet and exceed customer expectations. Not on Facebook? Then those comments will fall on […]


Interactive Personalized Video & the Future of Customer Engagement

by Liz Roche | January 29, 2016 | No Comments

Tablet Outside

What will customer engagement in 2016 look like? Often, when we think of the clear-cut ways that businesses can improve their standing with customers – both in attracting new ones and engaging with pre-existing ones – our minds gravitate toward tried-and-true channels, like mobile compatibility, email newsletters and social media promotions. And that’s all well […]


Why Business Intelligence Finally Loves Maps

by Joe Francica | January 28, 2016 | No Comments

Illustrated montage of the earth with a global network

If you are old enough to remember when geography was taught in elementary school you undoubtedly recall the memorization of capitals, countries and cultures. To the curious-minded, geography uncovered the world, and maps displayed proximity relationships, offering a perspective not revealed by merely reading the textbook. Some thematic maps depicted the size of economies relative […]


Invigorate Customer Engagement & Lower Postage Costs

by Kevin Ricks | January 26, 2016 | No Comments


Beginning January 15, the U.S. Postal Service opened registration for its 2016 USPS® Postal Incentive for Emerging and Advanced Technology/Video in Print promotion. While the name may be a bit of mouthful, the idea behind it is pretty straightforward: encouraging brands to evolve their tried and true mailing and shipping operations to create new channels […]


Location Intelligence Becoming an Increasingly Vital BI Component

by Heidi Geronimo | January 20, 2016 | No Comments

Brian St. Jean at Mobile World Conference

Analyzing location information could play a huge role in improving processes and expediting decisions for businesses that are already collecting industry-specific business intelligence (BI). Despite the fact that almost 80 percent of all business data contains geospatial location intelligence (LI) that could provide new, useful market insights to aid in strategic planning, very few BI […]