Pitney Bowes

PB Software Digital Insights

Does Legacy System Modernization Get a Bad Rap?

by Neal Keene | October 31, 2014 | No Comments

Legacy systems need to get modernized - so why does modernization get such a bad rap?

At a time when legacy system modernization is becoming a top priority amongst insurance carriers, a growing concern of project failure is forcing many CIOs to question the value and validity of these initiatives. In a recent Gartner survey, only 42 percent of projects meet the original budget and a whopping 82 percent take longer […]


Manage the Data Deluge with Market Analytics

by Hal Hopson | October 31, 2014 | No Comments


Organizations are struggling to keep up with the deluge of data streaming in from their customers and prospects. As such, companies need to find new and improved ways to analyze, store and share all of that critical information to maximize the benefit to their business. Businesses are increasingly relying on market analytics and location intelligence […]


Data is the Fuel to Your CRM Sports Car – Without It, It’s Useless

by Jeff Goldberg | October 30, 2014 | No Comments

Data fuels the sports car of CRM.

If you’re in a sports car, racing down the highway, it’s easy to get distracted by the leather interiors, smooth turns and flashy colors. The actual thing that’s powering the entire experience – fuel – is often pushed to the back of your mind. But, without fuel, a sports car is just an extremely expensive […]


The Future of Credit Cards: Intelligent, Mobile, Local

by Bill Borrelle | October 27, 2014 | No Comments

When empowered with location intelligence, credit cards can be critical to building customer loyalty.

Anyone who gets regular credit card offers in the mail knows that the competition in that market is steep. Banks and credit card companies are aggressively competing for wallet share. Sure, a rewards program might incentivize some customers to spend with one specific card. But that doesn’t mean that there aren’t two or three other […]


Three Ways Insurance Companies Can Engage with Customers Better

by Bill Sinn | October 24, 2014 | No Comments

Customer engagement can build loyalty and revenue for insurers.

When it comes to engaging with customers, insurers are at something of a disadvantage. Unlike retailers, insurance companies have traditionally been limited with their interactions with customers.  This often takes the form of  a renewal notice,  a bill in the mail, or a direct mail solicitation. Many customers rarely think about their insurance provider until […]


[VIDEO] What is Location-Based Marketing All About?

by Bill Borrelle | October 22, 2014 | No Comments

Bill Borelle DMA

The following is a preview of my video feature, “Location-Based Marketing: What’s It All About?” featured by the Direct Marketing Association. As direct marketers, we’ve always taken pride in the power of location. Location data for a prospect or customer — a street address in the early days — told us where to mail communications, […]