Pitney Bowes.

PB Software Digital Insights

Why Geospatially Enabling Your Big Data is Good for Business

by Joe Francica | April 16, 2015 | No Comments

PB World

With the accelerating growth of mobile technology, the access to information for consumers – and businesses – has become virtually limitless. Statistics show that 80 percent of Internet users have a smartphone and 89 percent of mobile users’ time spent on media is through mobile apps. As mobile app use has skyrocketed, the importance of capturing data from those […]


Spectrum® v10 Enables Global Organizations to Get Agile

by Andy Reid | March 30, 2015 | No Comments

tech world 2

Global organizations are facing the challenge of blending new data sources with expensive, aging, business intelligence implementations. The most recent enhancements to the Pitney Bowes Customer Information Management solution is Spectrum v10 which addresses this issue in a number of ways. First, some background. Much has been said about consumer expectations going sky high in recent years. […]


Ten for Ten

by Andy Reid | March 30, 2015 | No Comments

survey with data

With the release of Spectrum® v10 Pitney Bowes is delivering vast improvements in the way customer information can be captured, organized and understood for greater insights. Spectrum helps companies leverage knowledge of the customer and their context, such as location, relationships, sentiment and influence to drive competitive dominance in the marketplace. The trusted data and […]


4 Ways Data Quality Solutions Can Better Your Business

by Andy Reid | March 3, 2015 | No Comments

Data puzzle concept

According to the EMC Digital Universe study, the world’s data is estimated to increase by 40 percent each year through the next decade. That means that our digital universe is actually doubling in size every two years and by 2020, that data could reach as much as 44 trillion gigabytes. That’s a big number for anyone […]


Smooth Operator: How Location Intelligence Helped a Local Government Reduce Phone Inquiries by 70%

by Lorena Hathaway | December 5, 2014 | No Comments

World Map Business Background

Consumers are using location intelligence every day, even if they aren’t aware of it. From the watch around their wrist that automatically tracks the morning walking route to work, to the phone in their hand that can find the pharmacy that’s closest to their doctor’s office – the benefits of geospatial data are everywhere. Businesses […]


Beyond Surveys: How Analytics Will Lead Next-Gen Customer Satisfaction

by Brian Romansky | December 3, 2014 | 1 Comment

Analytics will soon become a better way to judge customer satisfaction.

Success in business today means continually striving to increase customer satisfaction. This trend may have started with consumer-facing products, but it now applies equally for business-oriented products and services. The result has been dramatic improvements in how companies relate to their customers before, during and after a transaction. Now, a new wave of customer-centric growth […]