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PB Software Digital Insights

Making Digital Communications Relevant in a Multiscreen World

by Engin Yilmaz | December 13, 2016 | No Comments

digital-design-multiscreen

When you walk out the door in the morning, what do you always check to make sure you have with you? Odds are, the first three that leap to mind are your keys, wallet and phone. Think of the anxiety that would immediately grip so many of us if we took off for the day […]

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For Omnichannel Success, Retailers Must Embrace Location Intelligence

by Linda Mitchell | December 9, 2016 | No Comments

fashion-shopping-ecommerce-retail

Retail used to be a relatively straightforward industry. In the past, malls, town centers, and commercial districts would provide the primary point of contact between consumers and their preferred brands. Today, however, retail has become an omnichannel industry, allowing shoppers to interact with brands through any physical or digital channel that’s most convenient to them. […]

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Improve Postal Optimization by Addressing Undeliverable Mail

by Kevin Ricks | December 6, 2016 | No Comments

undeliverable-mail

Believe it or not, despite steady digital proliferation, mail is still the primary means of communication between businesses and their customers. As postage costs continue to rise, every mailing piece counts, so it is as important as ever to optimize your postage spend. Anything that goes wrong in the mailing process can have far-reaching consequences, […]

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Leveraging Digital Archiving and Real-Time Retrieval for Superior Customer Engagement

by Ray Grant | November 29, 2016 | No Comments

engageone-vault

In the old days, businesses and organizations would archive and retrieve documents largely for logistical reasons. For example, tax paperwork or financial disclosures would need to be brought out of storage in the event of an IRS audit. Or, documents explaining how your business was complying with certain industry or government regulations would have to […]

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Digital Transformation 2.0: Planning for a Digital Economy

by Gerhard Heide | November 22, 2016 | No Comments

digital-transformation-2-0

We’re onto 2.0 already? When did that happen? Well, it hasn’t happened yet – at least not completely. But the next phase of digital transformation is already underway whether you realize it or not. We have talked about Digital Transformation 1.0 at length, from its implications for call center customer engagement to omnichannel communications to […]

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Leverage the 2017 Postal Updates for Better Mailing Strategy

by Kevin Ricks | November 15, 2016 | No Comments

postal-update

In this digital age, mail continues to hold steady as one of the most effective marketing channels. Likewise, mailing costs are increasingly significant, with postage accounting for up to 80 percent of those costs. All the more reason why reducing postage costs can generate significant savings, yielding even more than you might achieve by reducing […]

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