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PB Software Digital Insights

For Omnichannel Success, Retailers Must Embrace Location Intelligence

by Aaron Wallace | December 9, 2016 | No Comments


Retail used to be a relatively straightforward industry. In the past, malls, town centers, and commercial districts would provide the primary point of contact between consumers and their preferred brands. Today, however, retail has become an omnichannel industry, allowing shoppers to interact with brands through any physical or digital channel that’s most convenient to them. […]


Improve Postal Optimization by Addressing Undeliverable Mail

by Kevin Ricks | December 6, 2016 | No Comments


Believe it or not, despite steady digital proliferation, mail is still the primary means of communication between businesses and their customers. As postage costs continue to rise, every mailing piece counts, so it is as important as ever to optimize your postage spend. Anything that goes wrong in the mailing process can have far-reaching consequences, […]


Leveraging Digital Archiving and Real-Time Retrieval for Superior Customer Engagement

by Ray Grant | November 29, 2016 | No Comments


In the old days, businesses and organizations would archive and retrieve documents largely for logistical reasons. For example, tax paperwork or financial disclosures would need to be brought out of storage in the event of an IRS audit. Or, documents explaining how your business was complying with certain industry or government regulations would have to […]


Digital Transformation 2.0: Planning for a Digital Economy

by Gerhard Heide | November 22, 2016 | No Comments


We’re onto 2.0 already? When did that happen? Well, it hasn’t happened yet – at least not completely. But the next phase of digital transformation is already underway whether you realize it or not. We have talked about Digital Transformation 1.0 at length, from its implications for call center customer engagement to omnichannel communications to […]


Leverage the 2017 Postal Updates for Better Mailing Strategy

by Kevin Ricks | November 15, 2016 | No Comments


In this digital age, mail continues to hold steady as one of the most effective marketing channels. Likewise, mailing costs are increasingly significant, with postage accounting for up to 80 percent of those costs. All the more reason why reducing postage costs can generate significant savings, yielding even more than you might achieve by reducing […]


Master Data Management: Moving from the Grid to the Graph

by Aaron Wallace | November 10, 2016 | No Comments

Data puzzle concept

In the age of Big Data, businesses are collecting mountains of information about their customers that, when organized effectively, offers the potential to deliver important and actionable buyer insights. To do this, many organizations store information in data warehouses, or more recently, data lakes in big data environment. However, with customer databases collecting hefty streams […]