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PB Software Digital Insights

Adding Value at Every Step with Address Management

by Kevin Ricks | July 17, 2015 | No Comments

Addresses can provide a big picture view of a business’ customers, helping connect that address back to deeper data around location, stores, competitors and social networks. That location intelligence and customer information can then enrich the data that businesses already have at hand, allowing them to gain greater insights and in turn, improve their approach […]


It’s Not Business, It’s Personal: The Power of Customer Engaged Billing

by Kevin Ricks | July 6, 2015 | No Comments

Smiling woman reading a brochure in kitchen

In today’s multichannel world, it’s hard to capture the attention of customers for more than a few seconds. However, there’s one channel that you can be confident your target audience will engage with – bills and statements. Research suggests customer statements enjoy open rates as high as 95 percent, and it’s no surprise why. Consumers […]


Activity-Based Intelligence Just Got Smart AND Accessible

by Andy Reid | June 18, 2015 | No Comments

Blue Data

For the last 20 years, the intelligence community has been collating information and data from a huge variety of new sources. Information overload is the chief data challenge of today, which is quite opposite from when information scarcity used to frustrate analysts. As a result, intelligence community analysts need better ways uncover non-obvious connections between […]


4 Reasons Why Personalized Interactive Video is the Future of Customer Service

by Liz Roche | June 2, 2015 | 1 Comment

Businessman Holding Blank Clapper

It’s important for businesses to focus on creating an interactive and personalized dialogue with their customers – wherever, whenever and however they’re ready to listen and respond. These communications need to be convenient, accessible and easy for everyone to understand. It’s a customer service experience that’s no longer just expected these days; in fact, it’s demanded. […]


Achieve Pinpoint Accuracy with Modernized Address Management

by Kevin Ricks | April 29, 2015 | No Comments

Address Verification Software Data

Think about some of your most common numerical identifiers. Your date of birth. Your Social Security number. Your credit card numbers. Your cell phone number. Your home address. For the most part, these numbers are constant – they either don’t change at all, or only very rarely. That is, with the exception of your home […]


Why Geospatially Enabling Your Big Data is Good for Business

by Joe Francica | April 16, 2015 | No Comments

PB World

With the accelerating growth of mobile technology, the access to information for consumers – and businesses – has become virtually limitless. Statistics show that 80 percent of Internet users have a smartphone and 89 percent of mobile users’ time spent on media is through mobile apps. As mobile app use has skyrocketed, the importance of capturing data from those […]