Pitney Bowes

PB Software Digital Insights

Why Being Customer-Obsessed Pays Off

by Jay Bourland | February 14, 2014 | No Comments


For years, Pitney Bowes has been a bit obsessed with being… customer-obsessed.  And for good reason – it’s just good business.  Our clients all over the globe are talking to us about customer engagement.  What many are realizing is that engagement, which occurs when a customer has an emotional bond with the companies with whom […]


3 Predictions for Location Intelligence in 2014

by James Buckley | December 18, 2013 | 3 Comments

Location intelligence will have a big impact on all companies next year.

This year’s Cyber Monday showed us that the mobile shopping revolution is here in full force. According to USA Today, sales rose by as much as 19 percent over last year’s Cyber Monday. Among the online traffic to retailer sites, mobile made up 29.4 percent of visitors. That’s a 61 percent rise from the numbers […]


Why the Internet of Things Will Mean Managing Context, Not Data

by Navin Sharma | November 30, 2013 | 1 Comment


SmartThings is a company that sells devices to consumers that help them control their lights and locks when they’re not at home. The business is a trendsetter when it comes to the Internet of Things, helping consumers make the most of smart devices, whether they’re turning off the heat from their office or flipping on […]


Why Cyber Monday Is As Much About Digital Data As Discounts

by Navin Sharma | November 25, 2013 | No Comments


The Monday after Thanksgiving, most shoppers won’t be flooding into retail stores across the country. They may not even be flooding in on “Black Friday,” either. According to a survey from Nielsen, only 13 percent said they’ll visit a retail location for Black Friday, which is down from 17 percent in 2012. Instead, many will […]


Why Your Segmentation Strategy May Be Causing Poor Customer Experience

by Karen Lim | November 18, 2013 | No Comments


One of Forrester’s most recent reports, “Competitive Strategy in the Age of the Customer,” found that customer experience leaders had an average of 22.5 percent gain in stock performance over the past five years. Last month, I discussed how Netflix has outperformed the S&P 500 by tenfold, largely by focusing on customer experience. This month, […]


BAI Coverage: Big Data, Omni-Channel Environments and Customer Relevance

by Hal Hopson | November 7, 2013 | No Comments

Pitney Bowes at the BAI conference.

A number of Pitney Bowes employees are attending BAI Retail Delivery 2013 and much of the discussion at the conference yesterday focused on the dramatic changes in customer relationship management across the financial retail industry. But those changes are highly relevant to other industries, too – as keynote speaker Lee Scott highlighted. As the former CEO of […]