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PB Software Digital Insights

3 Customer Engagement Approaches That Drive Lifetime Value

by Liz Roche | November 4, 2015 | No Comments

Customer Engagement Lifetime Value

Here in the “Age of the Customer,” businesses are frequently judged by how well they personalize the customer experience and how simple it is for customers to engage back with them over multiple channels. Most businesses are meeting these elevated customer expectations, but as a new study found, there’s still room for them to grow. […]


Can You Offer Customers a Modernized, Personalized Omni-Channel Experience?

by Kevin Ricks | October 22, 2015 | No Comments

woman opens mail

Recently I had a moment of clarity regarding omni-channel communications. I re-read last year’s Household Diary Study, which is issued each year by the U.S. Postal Service® and aims to study Americans use of and attitudes toward the agency. According to data collected by the USPS and research firm InfoTrends, 91 percent of Americans receive […]


Master Data Management and Why Graphs Matter

by Aaron Wallace | October 16, 2015 | No Comments

person analyzing charts

Typically, whenever you read someone talking about shifting paradigms or the need for changing business models in their industry, they speak in the future tense – “times are changing,” as if players in that industry still have time to prepare and change accordingly. But, when we think about the business-customer relationship today, it’s pretty clear […]


PowerofPrecisionChat: Don’t Let Technology Dominate Your Voice in Marketing

by Jay Bourland | October 6, 2015 | No Comments

Customer Loyalty Program

Technology undeniably improves our lives. Whether in your personal or professional life, new innovations in mobile devices and wireless connectivity have made communication faster, more intuitive and just generally more convenient. But technology has become such an enormous presence in our world, especially in business marketing, that we sometimes lose an important element of communication: […]


Amplify Your Customer Data for Greater Success

by Jeff Goldberg | September 11, 2015 | No Comments

Customer Data CRM Dreamforce

A finely tuned and high-performing customer relationship management (CRM) system can be an irreplaceable asset to a business. It can mean the difference between a company properly leveraging data for truly understanding a customer’s wants and needs, or, alternatively, taking a blind shot in the dark; the difference between providing customers with a generic experience, […]


Why Clean, Accurate, Contextual Data is Critical to Customer Engagement

by Navin Sharma | August 28, 2015 | 1 Comment


In a previous era, any visibility at all into a customer’s behavior would be just the competitive advantage a business would need to deliver an exceptional, personalized experience and, hopefully, spur greater customer loyalty. Today, businesses are so focused on understanding their customers – and customers expect such uniquely tailored experiences – that they spend […]