Pitney Bowes.

PB Software Digital Insights

Digital Transformation: Best Next Action

by Gerhard Heide | October 12, 2016 | No Comments


Take a look at your customers and ask yourself: What are they thinking? What do they want? What do they like, and why do they like it? What do they dislike, and why do they dislike it? If the answers to these questions were easy to figure out, every business would be successful; the entire […]


Digital Transformation: Designing Communications for Digital Delivery

by Kevin Ricks | September 27, 2016 | No Comments

close-up woman laptop mobile phone finger button enter desk

Grandma Bernadette is not your typical grandmother. She’s 72 years old, widowed, a mother of 10 and grandmother of over 35 – and a true-blue digital immigrant. She doesn’t just text and email, she uses her iPad to pay bills and check credit card statements. She’s as digitally-savvy as her grandkids, and finds digital touchpoints […]


Digital Transformation: Omnichannel – the Power of Physical and Digital

by Lisa Sutrick | September 13, 2016 | No Comments

Businessman checking mail

When people think of digital transformation, their minds tend to hone in on just that first part: digital. That’s a pretty understandable reaction and, after all, if “digital” weren’t an important component of digital transformation, we’d have to call it something else! But, digital is just one part of digital transformation. An essential one, but […]


Digital Transformation: Redefining Call Centers for the 21st Century

by Gerhard Heide | August 30, 2016 | No Comments

Call Centers blog image

Call centers are on the front lines for customer engagement. For all intents and purposes, the face of your company are the agents on the phones who directly interact with your customers on a given day, at any given time. In order to stay competitive, businesses need to make sure that their call center strategies […]


Digital Transformation: Identify, Locate, Communicate

by Manmohan Gupta | August 22, 2016 | No Comments

Digital Transformation Identify Locate Communicate

Today’s generation of customers are more connected, to brands and each other, than ever before. They’re more informed about what they want, where they want to get it from and how they want to get it. Customers expect a mobile-first, omnichannel digital experience from brands. They adapt to new channels and new technologies at near-lightning […]


Building Brand Connections Through Omnichannel Customer Engagement

by Lisa Sutrick | July 25, 2016 | No Comments


Sometimes when we talk about customer engagement, how to keep our target audiences enthralled in a world where there’s more noise and distractions than ever before, we tend to overthink it. It’s easy to get lost in a rabbit hole of strategy thinking and piloting, in the hopes that one of these will finally be […]