Pitney Bowes

PB Software Digital Insights

Three Ways Insurance Companies Can Engage with Customers Better

by Bill Sinn | October 24, 2014 | No Comments

Customer engagement can build loyalty and revenue for insurers.

When it comes to engaging with customers, insurers are at something of a disadvantage. Unlike retailers, insurance companies have traditionally been limited with their interactions with customers.  This often takes the form of  a renewal notice,  a bill in the mail, or a direct mail solicitation. Many customers rarely think about their insurance provider until […]


[VIDEO] What is Location-Based Marketing All About?

by Bill Borrelle | October 22, 2014 | No Comments

Bill Borelle DMA

The following is a preview of my video feature, “Location-Based Marketing: What’s It All About?” featured by the Direct Marketing Association. As direct marketers, we’ve always taken pride in the power of location. Location data for a prospect or customer — a street address in the early days — told us where to mail communications, […]


3 Ways Location Intelligence Can Improve Mobile CRM

by Lorena Hathaway | October 17, 2014 | No Comments

Touch screen mobile phone

Earlier this year, new research showed that Americans use smartphones and tablet apps more than PCs to access the Internet – a first for the mobile industry. It’s no surprise, with smartphone users worldwide expected to reach a total of 1.75 billion this year. Take a look around you on your next commute and chances […]


Stop Selling, Start Engaging: How Insurers Can Turn Policyholders into Lifelong Customers

by Neal Keene | October 16, 2014 | No Comments

Insurance policyholders can be turned into lifelong customers - here's how.

If you see an insurance commercial on TV, there’s a good chance that the insurer will be touting a lower price than the competition. We’ve all heard the slogans about how much money you can save by switching car insurance providers. The same goes for life, property and other kinds of insurance. When it comes […]


[WEBINAR] The Next Generation of Insurance Underwriting: Big Data, Location, and Analytics

by Bill Sinn | October 15, 2014 | No Comments

insurance underwriting changes

The world of underwriting is changing – dramatically. With the advent of newer and more robust technologies, many of the lower-value production tasks that underwriters have dealt with in the past are now becoming automated – freeing up time that underwriters could be using for other, more strategic efforts. Trends such as Big Data, Location […]


3 Steps to Modernize Your Insurance Document Systems

by Bill Sinn | October 9, 2014 | No Comments

Migrating and modernizing insurance document systems requires a strategic roadmap.

If you ask insurance executives about the state of the industry today, it’s not long before the word “modernization” comes up. Many of their legacy systems are decades old and may still provide for the users’ needs — even though newer, more efficient technologies are now available.  But a lot of attempts to migrate legacy […]