Pitney Bowes

PB Software Digital Insights

3 Strategies B2Bs Need for Social Media Marketing

by Gary Roberts | May 22, 2013 | No Comments

Everybody is aware of social media at this point. Frankly, it’s hard not to be… Facebook alone boasts 1 billion users. B2B marketers understand that there’s potential here, but many aren’t actually building a customer communications strategy  for social channels. Usually, if you ask a company about that, you’ll get a blank look. But the [...]

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Communications: the window into integrated eligibility

by Dan Van Veelen | May 20, 2013 | No Comments

integrated eligibility image

When it comes to social services, so much of the citizen experience is defined by communications: the notices, forms, responses and information that individuals receive and respond to on a daily basis.  How does your communication strategy compare?  If your state is just launching a program to integrate eligibility, applicants may see your communications as [...]

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The Connected Consumer Has Raised the Bar for Every Business

by Jay Bourland | May 8, 2013 | No Comments

These days, consumers expect to connect with businesses on the channel of their choice, be it social media, telephone, email or mobile. A lot of businesses have adapted by creating an active presence across these channels, but for businesses in regulated industries such as finance or healthcare, instant communications can be a challenge, if not [...]

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How a Single View of Risk Drives Competitive Advantage

by Berk Charlton | April 25, 2013 | 1 Comment

When it comes to risk management, the ability to aggregate, visualize and manage risk via a single operational view is fundamental to the profitability of carriers and reinsurance companies.  However, accomplishing  this feat has been a challenge for many insurers due to a myriad of operational, data and technology siloes that have obstructed the potential [...]

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Data: The Building Blocks of Integrated Eligibility

by Dan Van Veelen | April 18, 2013 | No Comments

Integrated eligibility

The concept of building an integrated eligibility platform… one that serves citizens across agencies and jurisdictions… is a big idea. So big, in fact, that many state and local administrators simply don’t know where to begin. When you examine the Integrated Eligibility Maturity Model, however, you quickly see why data quality is the foundation for [...]

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What Happened to Customer-Centric Innovation?

by Karen Lim | April 16, 2013 | No Comments

Technology has given businesses a lot of new ways to revolutionize customer communications management and customer advocacy. From social media to CRM systems, big data analytics to mobile marketing, we have more potential touch-points with customers than ever before… but so much sophistication can sometimes be distracting from the real reason we’re reaching out in the [...]

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