Pitney Bowes

PB Software Digital Insights

Improving Bills and Statements for Better Customer Engagement (Upcoming Webinar)

by Gerhard Heide | September 16, 2014 | No Comments

Email marketing customer engagement

It was the shot heard around the marketing world. Last month, Google announced that it had updated its Gmail service for users by duplicating “unsubscribe” links – usually found only in the bottom of emails – right into the subject line. This sent many marketers reaching for the panic button, fearful that this would make […]


Ending Retail’s Race to the Bottom

by Patrick Reilly | September 8, 2014 | No Comments

Retail stores need to sync up brick and mortar sales with customer data.

There’s no debate about the power of online shopping. During the 2013 holiday season, comScore reported that there was a 10 percent gain in eCommerce spending from desktop devices, reaching a total of $46.5 billion. Meanwhile, foot traffic to retail stores continued to fall dramatically. During the 2013 holidays, stores only saw about half the […]


Location Intelligence: The Next Great Retail Innovation?

by Patrick Reilly | August 27, 2014 | No Comments

Location Intelligence Retail Innovation

Let’s talk shop. Or rather, shopping. It’s not easy for brick-and-mortar retailers these days. There’s pressure from all sides. Ecommerce competitors are stealing customers’ attention. It’s harder to break through the noise and tell customers about low prices and new products. And then there’s the fact that customers are going to stores 15 percent less […]


The Key to Transforming the Insurance Industry? Better Data Management.

by Bill Sinn | August 26, 2014 | No Comments

Insurance Data Management

Most of today’s young drivers would be the first to complain that they are unfairly singled out by their auto insurance carriers due to the poor driving records of their peers. They argue that they are dumped into a cavernous bucket labeled “High Risk” which equates to “High Premium.” And that they should be judged […]


How to Transform the Contact Center to Maximize Engagement

by Lisa Sutrick | August 21, 2014 | No Comments


Despite continued growth in online and digital communication channels, voice remains the most widely used customer-engagement channel. At the same time, real-time is now the name of the game, and customers increasingly want quick, easy and effortless service in seconds – in fact, 71 percent say that, “valuing my time is the most important thing […]


Why Relationships are the Next Big Thing in Big Data

by Navin Sharma | August 14, 2014 | No Comments

Thanks to digitization and Big Data, unorganized and impossible-to-search-through manila folders and filing cabinets should be ancient history.

Thanks to digitization and Big Data, unorganized and impossible-to-search-through manila folders and filing cabinets should be ancient history. Yet, this information revolution has produced a double-edged sword – the scope and scale of digital information has made it more difficult to comb through data to find real, valuable insights about customers. When Big Data grows […]