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PB Software Digital Insights

Amplify Your Customer Data for Greater Success

by Jeff Goldberg | September 11, 2015 | No Comments

Customer Data CRM Dreamforce

A finely tuned and high-performing customer relationship management (CRM) system can be an irreplaceable asset to a business. It can mean the difference between a company properly leveraging data for truly understanding a customer’s wants and needs, or, alternatively, taking a blind shot in the dark; the difference between providing customers with a generic experience, […]


Why Clean, Accurate, Contextual Data is Critical to Customer Engagement

by Navin Sharma | August 28, 2015 | No Comments


In a previous era, any visibility at all into a customer’s behavior would be just the competitive advantage a business would need to deliver an exceptional, personalized experience and, hopefully, spur greater customer loyalty. Today, businesses are so focused on understanding their customers – and customers expect such uniquely tailored experiences – that they spend […]


4 Trends in Delivering a Superior Billing Experience for Your Customers

by Jeremy Harpham | August 26, 2015 | No Comments

business man hand use mobile phone streaming virtual business network process diagram

The digital world is changing every facet of the customer experience. Now, more than ever, it’s a challenge for businesses to capture and keep their customers’ attention, as they compete with the increased noise from their competitors on new devices and new mobile apps. From ecommerce web sites to social media, the more than 3 […]


Join Pitney Bowes for the 2015 Location Intelligence World Tour

by Lorena Hathaway | August 25, 2015 | No Comments

Pitney Bowes Location Intelligence World Tour 2

This fall, Pitney Bowes hits the road with an exclusive opportunity for you to learn about the potential and future of location intelligence in business and government. Our 2015 Location Intelligence World Tour is a series of half-day events that will bring global experts on location intelligence and geographic information systems (GIS) to a city […]


Personalized Interactive Video: The Gold Standard of Video Marketing

by Liz Roche | August 14, 2015 | No Comments

Personalized Interactive Video Marketing

In another era, prior to the “Age of the Customer” in which we currently find ourselves, marketing videos may have been effective at getting a company’s messaging across, but the communication was essentially a monologue – a person speaking generally to all viewers. Today, static videos are still effective marketing tools and popular among viewers […]


[WEBINAR] Pursuit of the Holy Grail: The CMO’s Urgent Quest to Leverage Data to Improve the Customer Experience

by Jeff Goldberg | August 11, 2015 | No Comments

CMO Data Customer Experience

Remember the days when businesses that offered customers a rich, personalized experience were the exception to the rule? Back then, the few companies that could do it, and do it well, reaped plenty of rewards, from intense customer loyalty to increased profits. How times have changed. Today, we’re anchored in the middle of what Forrester […]