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PB Software Digital Insights

Location Intelligence: The Next Great Retail Innovation?

by Patrick Reilly | August 27, 2014 | No Comments

Location Intelligence Retail Innovation

Let’s talk shop. Or rather, shopping. It’s not easy for brick-and-mortar retailers these days. There’s pressure from all sides. Ecommerce competitors are stealing customers’ attention. It’s harder to break through the noise and tell customers about low prices and new products. And then there’s the fact that customers are going to stores 15 percent less […]


The Key to Transforming the Insurance Industry? Better Data Management.

by Bill Sinn | August 26, 2014 | No Comments

Insurance Data Management

Most of today’s young drivers would be the first to complain that they are unfairly singled out by their auto insurance carriers due to the poor driving records of their peers. They argue that they are dumped into a cavernous bucket labeled “High Risk” which equates to “High Premium.” And that they should be judged […]


How to Transform the Contact Center to Maximize Engagement

by Lisa Sutrick | August 21, 2014 | No Comments


Despite continued growth in online and digital communication channels, voice remains the most widely used customer-engagement channel. At the same time, real-time is now the name of the game, and customers increasingly want quick, easy and effortless service in seconds – in fact, 71 percent say that, “valuing my time is the most important thing […]


Why Relationships are the Next Big Thing in Big Data

by Navin Sharma | August 14, 2014 | No Comments

Thanks to digitization and Big Data, unorganized and impossible-to-search-through manila folders and filing cabinets should be ancient history.

Thanks to digitization and Big Data, unorganized and impossible-to-search-through manila folders and filing cabinets should be ancient history. Yet, this information revolution has produced a double-edged sword – the scope and scale of digital information has made it more difficult to comb through data to find real, valuable insights about customers. When Big Data grows […]


How IT Managers Can Build a Strong Business Case for Big Data

by Patrick Reilly | August 11, 2014 | No Comments

IT managers need to show other teams why big data is important for their own objectives.

When companies talk about Big Data, there’s often more of an emphasis on collection than organization and process. That’s a problem for any data project and, according to a new Forrester report, business leaders don’t necessarily want more data.They want data they can use for better outcomes. For that to happen, the information has to […]


Rewriting the Rules for Customer Engagement

by Gerhard Heide | August 8, 2014 | No Comments


A recent survey of 479 business leaders across the world showed that customer service, ahead of better quality and lower prices, would be the key competitive differentiator for businesses moving forward. Companies are under increasing pressure to maximize the customer experience across every one of a growing number of touchpoints – or risk losing that […]