Pitney Bowes.

PB Software Digital Insights

Digital Transformation: Identify, Locate, Communicate

by Manmohan Gupta | August 22, 2016 | No Comments

Digital Transformation Identify Locate Communicate

Today’s generation of customers are more connected, to brands and each other, than ever before. They’re more informed about what they want, where they want to get it from and how they want to get it. Customers expect a mobile-first, omnichannel digital experience from brands. They adapt to new channels and new technologies at near-lightning […]


Building Brand Connections Through Omnichannel Customer Engagement

by Lisa Sutrick | July 25, 2016 | No Comments


Sometimes when we talk about customer engagement, how to keep our target audiences enthralled in a world where there’s more noise and distractions than ever before, we tend to overthink it. It’s easy to get lost in a rabbit hole of strategy thinking and piloting, in the hopes that one of these will finally be […]


Spectrum 11.0 Now Cloudera Certified and Approved

by Aaron Wallace | July 8, 2016 | No Comments

big data

Only a decade ago, analyzing and making use of Big Data was perceived as a cumbersome prospect by many CIOs. The sheer size of the data volumes that could be collected to potentially derive actionable product and service insights was, on its face, overwhelming when Big Data first entered the business mainstream.  What’s changed since […]


3 Takeaways from Forrester CXNYC 2016

by Scot Laudicina | July 6, 2016 | No Comments


On June 21, hundreds of leaders and innovators in the CX field flocked to the New York Hilton Midtown for the annual Forrester CXNYC, a two-day session on all things customer engagement: the state of the industry, successful CX use cases that drive leads and customer relationships, and what the future of CX may look […]


What You Need to Know About Communicate Solutions: The Core Components

by Manmohan Gupta | June 22, 2016 | No Comments


Today, Pitney Bowes rolled out Communicate Solutions to redefine the customer engagement game and what it means to be a successful, consumer-focused 21st century business. It isn’t just one product or solution, but a wide-ranging suite of solutions to accommodate the CX needs of an equally wide range of brands and their target audiences. Here’s […]


Communicate Solutions: A New Horizon in Customer Engagement

by Liz Roche | June 22, 2016 | No Comments

Laptop and mobile

The backbone of any strong, lasting business has always been an equally strong and lasting customer experience. Whether it’s a small retail shop, a major corporation or a door-to-door salesman, the ability for any business to effectively engage and interact with customers, acknowledge their needs and present a solution relevant to those needs, is key […]