Heidi Geronimo

Principal Product Manager, Location Intelligence, Pitney Bowes

Heidi Geronimo is the Principal Product Manager responsible for Location Intelligence and Spectrum Spatial for Business Intelligence at Pitney Bowes. In this position, she defines the strategic direction for critical Location Intelligence solutions for the business. She's involved in the day-to-day analysis and definition of market and product requirements, go-to-market and delivery strategy. Heidi is passionate about identifying client needs and building innovative solutions to solve their business challenges. In her 12 years at Pitney Bowes she’s held various analyst, solution, product and project management roles. She is a California native based in Silicon Valley. Prior to Pitney Bowes, she worked for several high tech companies including Iteration Software and Sagent Technology in consulting and technical sales. Heidi holds a BS degree in Information Systems from San Diego State University.

Articles by Heidi Geronimo

Location Intelligence Becoming an Increasingly Vital BI Component

by Heidi Geronimo | January 20, 2016 | No Comments

Brian St. Jean at Mobile World Conference

Analyzing location information could play a huge role in improving processes and expediting decisions for businesses that are already collecting industry-specific business intelligence (BI). Despite the fact that almost 80 percent of all business data contains geospatial location intelligence (LI) that could provide new, useful market insights to aid in strategic planning, very few BI […]