Kevin Ricks

Kevin leads the product management team responsible for the development of product and business strategies for advancing the application of mailing and deliverability products. Kevin brings fifteen years of product management experience in software and telecommunications applications. Kevin holds a Master’s degree in Business Administration from the University of Phoenix, a Bachelor’s degree in Marketing from Cedar Crest College, is currently a Project Management Institute certified PMP, and previously held his Six Sigma Greenbelt Certification while working at General Electric.

Articles by Kevin Ricks

Improve Postal Optimization by Addressing Undeliverable Mail

by Kevin Ricks | December 6, 2016 | No Comments


Believe it or not, despite steady digital proliferation, mail is still the primary means of communication between businesses and their customers. As postage costs continue to rise, every mailing piece counts, so it is as important as ever to optimize your postage spend. Anything that goes wrong in the mailing process can have far-reaching consequences, […]


Leverage the 2017 Postal Updates for Better Mailing Strategy

by Kevin Ricks | November 15, 2016 | No Comments


In this digital age, mail continues to hold steady as one of the most effective marketing channels. Likewise, mailing costs are increasingly significant, with postage accounting for up to 80 percent of those costs. All the more reason why reducing postage costs can generate significant savings, yielding even more than you might achieve by reducing […]


Digital Transformation: Designing Communications for Digital Delivery

by Kevin Ricks | September 27, 2016 | No Comments

close-up woman laptop mobile phone finger button enter desk

Grandma Bernadette is not your typical grandmother. She’s 72 years old, widowed, a mother of 10 and grandmother of over 35 – and a true-blue digital immigrant. She doesn’t just text and email, she uses her iPad to pay bills and check credit card statements. She’s as digitally-savvy as her grandkids, and finds digital touchpoints […]


Invigorate Customer Engagement & Lower Postage Costs

by Kevin Ricks | January 26, 2016 | No Comments


Beginning January 15, the U.S. Postal Service opened registration for its 2016 USPS® Postal Incentive for Emerging and Advanced Technology/Video in Print promotion. While the name may be a bit of mouthful, the idea behind it is pretty straightforward: encouraging brands to evolve their tried and true mailing and shipping operations to create new channels […]


Can You Offer Customers a Modernized, Personalized Omni-Channel Experience?

by Kevin Ricks | October 22, 2015 | No Comments

woman opens mail

Recently I had a moment of clarity regarding omni-channel communications. I re-read last year’s Household Diary Study, which is issued each year by the U.S. Postal Service® and aims to study Americans use of and attitudes toward the agency. According to data collected by the USPS and research firm InfoTrends, 91 percent of Americans receive […]


Adding Value at Every Step with Address Management

by Kevin Ricks | July 17, 2015 | No Comments

Addresses can provide a big picture view of a business’ customers, helping connect that address back to deeper data around location, stores, competitors and social networks. That location intelligence and customer information can then enrich the data that businesses already have at hand, allowing them to gain greater insights and in turn, improve their approach […]