Linda Mitchell

Senior Director, Solutions Management – Retail and Telecommunications Vertical Manager, Pitney Bowes

Senior Director, Solutions Management – Retail and Telecommunications Vertical Manager, Pitney Bowes

Articles by Linda Mitchell

For Omnichannel Success, Retailers Must Embrace Location Intelligence

by Linda Mitchell | December 9, 2016 | No Comments

fashion-shopping-ecommerce-retail

Retail used to be a relatively straightforward industry. In the past, malls, town centers, and commercial districts would provide the primary point of contact between consumers and their preferred brands. Today, however, retail has become an omnichannel industry, allowing shoppers to interact with brands through any physical or digital channel that’s most convenient to them. […]

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Exploring the Value of Single Customer View in Retail

by Linda Mitchell | October 26, 2016 | No Comments

Cheerful woman is shopping in the city. She is holding a coffee to go and using her smart phone.

Today’s consumers live in an increasingly multichannel world. Rather than relying exclusively on a retailer’s online or physical store, customers expect each of a brand’s different channels to work seamlessly together, offering a consistent experience, on whatever platform they choose to engage with the brand. Unfortunately, retailers often miss this mark because their customer interactions […]

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