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PB Software Digital Insights

Leverage the 2017 Postal Updates for Better Mailing Strategy

by Kevin Ricks | November 15, 2016 | No Comments


In this digital age, mail continues to hold steady as one of the most effective marketing channels. Likewise, mailing costs are increasingly significant, with postage accounting for up to 80 percent of those costs. All the more reason why reducing postage costs can generate significant savings, yielding even more than you might achieve by reducing […]


Master Data Management: Moving from the Grid to the Graph

by Aaron Wallace | November 10, 2016 | No Comments

Data puzzle concept

In the age of Big Data, businesses are collecting mountains of information about their customers that, when organized effectively, offers the potential to deliver important and actionable buyer insights. To do this, many organizations store information in data warehouses, or more recently, data lakes in big data environment. However, with customer databases collecting hefty streams […]


Exploring the Value of Single Customer View in Retail

by Linda Mitchell | October 26, 2016 | No Comments

Cheerful woman is shopping in the city. She is holding a coffee to go and using her smart phone.

Today’s consumers live in an increasingly multichannel world. Rather than relying exclusively on a retailer’s online or physical store, customers expect each of a brand’s different channels to work seamlessly together, offering a consistent experience, on whatever platform they choose to engage with the brand. Unfortunately, retailers often miss this mark because their customer interactions […]


Digital Transformation: How to Reduce Bill Shock

by Manmohan Gupta | October 26, 2016 | No Comments


Think about the last time you signed up with a new phone, cable or internet provider. Then fast-forward to when you got your first month’s bill. Like many of us, you were probably more than a little surprised about not just what the bottom line charge was, but the sheer number of charges staring you […]


Digital Transformation: Best Next Action

by Gerhard Heide | October 12, 2016 | No Comments


Take a look at your customers and ask yourself: What are they thinking? What do they want? What do they like, and why do they like it? What do they dislike, and why do they dislike it? If the answers to these questions were easy to figure out, every business would be successful; the entire […]


Digital Transformation: Designing Communications for Digital Delivery

by Kevin Ricks | September 27, 2016 | No Comments

close-up woman laptop mobile phone finger button enter desk

Grandma Bernadette is not your typical grandmother. She’s 72 years old, widowed, a mother of 10 and grandmother of over 35 – and a true-blue digital immigrant. She doesn’t just text and email, she uses her iPad to pay bills and check credit card statements. She’s as digitally-savvy as her grandkids, and finds digital touchpoints […]