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PB Software Digital Insights

Are Companies Overloading Customers with Marketing Messages?

by David Newberry | June 27, 2012 | No Comments

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In today’s business world the level of marketing clutter that people are exposed to has skyrocketed. Research shows 40 years ago consumers sifted through 500 messages a day, and today it’s grown to 5000! If my inbox is anything to go by I think they may have underestimated that figure, it just seems to be […]

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How & Why MDM Enhances Customer Communications

by James Buckley | June 13, 2012 | Comments Off on How & Why MDM Enhances Customer Communications

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Phil Russom, a research director for data management at The Data Warehousing Institute, recently named his top 10 priorities for the future of Master Data Management (MDM), and I was very encouraged to see that “Expanding MDM into the customer channel” made his list. MDM in the customer communications management sphere has been around for […]

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The Ubiquitous Customer Experience

by John O'Hara | May 16, 2012 | No Comments

Welcome to this, the newest in the Pitney Bowes blog lineup – the Pitney Bowes Software Executive Blog.  This blog will be the outlet via which PB Software executives share insights and exchange advice with experts on how they can leverage technology, capitalize on IT mega trends, and transform their businesses to create stronger lifetime […]

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