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PB Software Digital Insights

Digital Transformation: Omnichannel – the Power of Physical and Digital

by Lisa Sutrick | September 13, 2016 | No Comments

Businessman checking mail

When people think of digital transformation, their minds tend to hone in on just that first part: digital. That’s a pretty understandable reaction and, after all, if “digital” weren’t an important component of digital transformation, we’d have to call it something else! But, digital is just one part of digital transformation. An essential one, but […]


Digital Transformation: Redefining Call Centers for the 21st Century

by Gerhard Heide | August 30, 2016 | No Comments

Call Centers blog image

Call centers are on the front lines for customer engagement. For all intents and purposes, the face of your company are the agents on the phones who directly interact with your customers on a given day, at any given time. In order to stay competitive, businesses need to make sure that their call center strategies […]


Digital Transformation: Identify, Locate, Communicate

by Manmohan Gupta | August 22, 2016 | No Comments

Digital Transformation Identify Locate Communicate

Today’s generation of customers are more connected, to brands and each other, than ever before. They’re more informed about what they want, where they want to get it from and how they want to get it. Customers expect a mobile-first, omnichannel digital experience from brands. They adapt to new channels and new technologies at near-lightning […]


Building Brand Connections Through Omnichannel Customer Engagement

by Lisa Sutrick | July 25, 2016 | No Comments


Sometimes when we talk about customer engagement, how to keep our target audiences enthralled in a world where there’s more noise and distractions than ever before, we tend to overthink it. It’s easy to get lost in a rabbit hole of strategy thinking and piloting, in the hopes that one of these will finally be […]


Spectrum 11.0 Now Cloudera Certified and Approved

by Aaron Wallace | July 8, 2016 | No Comments

big data

Only a decade ago, analyzing and making use of Big Data was perceived as a cumbersome prospect by many CIOs. The sheer size of the data volumes that could be collected to potentially derive actionable product and service insights was, on its face, overwhelming when Big Data first entered the business mainstream.  What’s changed since […]


3 Takeaways from Forrester CXNYC 2016

by Scot Laudicina | July 6, 2016 | No Comments


On June 21, hundreds of leaders and innovators in the CX field flocked to the New York Hilton Midtown for the annual Forrester CXNYC, a two-day session on all things customer engagement: the state of the industry, successful CX use cases that drive leads and customer relationships, and what the future of CX may look […]