Pitney Bowes.

PB Software Digital Insights

What You Need to Know About Communicate Solutions: The Core Components

by Manmohan Gupta | June 22, 2016 | No Comments


Today, Pitney Bowes rolled out Communicate Solutions to redefine the customer engagement game and what it means to be a successful, consumer-focused 21st century business. It isn’t just one product or solution, but a wide-ranging suite of solutions to accommodate the CX needs of an equally wide range of brands and their target audiences. Here’s […]


Communicate Solutions: A New Horizon in Customer Engagement

by Liz Roche | June 22, 2016 | No Comments

Laptop and mobile

The backbone of any strong, lasting business has always been an equally strong and lasting customer experience. Whether it’s a small retail shop, a major corporation or a door-to-door salesman, the ability for any business to effectively engage and interact with customers, acknowledge their needs and present a solution relevant to those needs, is key […]


Calling all Developers: Join the GE Intelligent World Hackathon Challenge

by Jon Spinney | June 17, 2016 | No Comments


APIs allow us to automate today’s physical-and-digital businesses, and breakdown once-siloed, disparate sources of information, communications, and commerce systems together to offer better-bound, faster, more efficient integration options. When we combine our collective ecosystem contributions together through cooperation, building on the spirit of open collaboration, we make it easier for everyone (especially our customers), and […]


Video Marketing is a Game Changer – Here’s Why

by Liz Roche | June 7, 2016 | No Comments

Mobile video

At the end of last year, we predicted that one of the major trends that will define customer engagement in 2016 would be video marketing. For businesses that have already embraced video marketing as a pillar of their customer engagement strategies, this was probably preaching to the choir. Those who are still on the fence […]


Digital Self Service and Customer Engagement: Guiding Customers to their Needle in the Haystack

by Lisa Sutrick | May 12, 2016 | No Comments


All too often, businesses will bend over backwards to find the magic, one-size-fits-all solution for better engagement with their customers – both their current audience and potential new ones. Ecommerce platforms and connected devices give businesses an opportunity to be more in touch and interactive with their customers (and vice versa) than ever before. But, […]


New Location Intelligence APIs Enhance the Pitney Bowes Commerce Cloud

by Kapil Dhawan | May 4, 2016 | No Comments

Location Intelligence

Location intelligence (LI) gives organizations vital context that enables them to understand their customers and constituents on a variety of levels. This information can be as basic as a customer’s address or as complex as the tax rate of a larger municipality, granting important insight that can guide an array of business decisions. Pitney Bowes […]