Posts Tagged ‘ customer information management ’

For Omnichannel Success, Retailers Must Embrace Location Intelligence

by Linda Mitchell | December 9, 2016 | No Comments

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Retail used to be a relatively straightforward industry. In the past, malls, town centers, and commercial districts would provide the primary point of contact between consumers and their preferred brands. Today, however, retail has become an omnichannel industry, allowing shoppers to interact with brands through any physical or digital channel that’s most convenient to them. […]

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Master Data Management: Moving from the Grid to the Graph

by Aaron Wallace | November 10, 2016 | No Comments

Data puzzle concept

In the age of Big Data, businesses are collecting mountains of information about their customers that, when organized effectively, offers the potential to deliver important and actionable buyer insights. To do this, many organizations store information in data warehouses, or more recently, data lakes in big data environment. However, with customer databases collecting hefty streams […]

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Digital Transformation: Identify, Locate, Communicate

by Manmohan Gupta | August 22, 2016 | No Comments

Digital Transformation Identify Locate Communicate

Today’s generation of customers are more connected, to brands and each other, than ever before. They’re more informed about what they want, where they want to get it from and how they want to get it. Customers expect a mobile-first, omnichannel digital experience from brands. They adapt to new channels and new technologies at near-lightning […]

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Data Quality Strategies: Stemming a Tide of Bad Data

by Scott Arnett | March 29, 2016 | No Comments

Word Cloud with Terms of Big Data

Consumer-facing companies today are privy to an enormous wealth of customer data that could be utilized to improve business. It’s crucial that this abundance of information doesn’t become an embarrassment of riches, however, as the rapid pace of collection makes it difficult for organizations to glean actionable insights from constantly expanding data stockpiles. The concept […]

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Why the Internet of Things Will Mean Managing Context, Not Data

by Navin Sharma | November 30, 2013 | No Comments

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SmartThings is a company that sells devices to consumers that help them control their lights and locks when they’re not at home. The business is a trendsetter when it comes to the Internet of Things, helping consumers make the most of smart devices, whether they’re turning off the heat from their office or flipping on […]

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