Posts Tagged ‘ customer lifetime value ’

For Omnichannel Success, Retailers Must Embrace Location Intelligence

by Linda Mitchell | December 9, 2016 | No Comments


Retail used to be a relatively straightforward industry. In the past, malls, town centers, and commercial districts would provide the primary point of contact between consumers and their preferred brands. Today, however, retail has become an omnichannel industry, allowing shoppers to interact with brands through any physical or digital channel that’s most convenient to them. […]


Building Brand Connections Through Omnichannel Customer Engagement

by Lisa Sutrick | July 25, 2016 | No Comments


Sometimes when we talk about customer engagement, how to keep our target audiences enthralled in a world where there’s more noise and distractions than ever before, we tend to overthink it. It’s easy to get lost in a rabbit hole of strategy thinking and piloting, in the hopes that one of these will finally be […]


Communicate Solutions: A New Horizon in Customer Engagement

by Liz Roche | June 22, 2016 | No Comments

Laptop and mobile

The backbone of any strong, lasting business has always been an equally strong and lasting customer experience. Whether it’s a small retail shop, a major corporation or a door-to-door salesman, the ability for any business to effectively engage and interact with customers, acknowledge their needs and present a solution relevant to those needs, is key […]


Leveraging Real Customer Lifetime Value for 21st Century Engagement

by Liz Roche | February 3, 2016 | No Comments


Customers are more engaged with businesses than ever before. Facebook comments, Tweets, Yelp reviews and so on present more opportunities and more channels for interactions and sharing impressions. Businesses, in turn, must embrace this new level of engagement and interaction to meet and exceed customer expectations. Not on Facebook? Then those comments will fall on […]


Rethinking Customer Lifetime Value: More Personal, More Powerful, and More Profitable

by Liz Roche | December 4, 2015 | No Comments

Customer Engagement Lifetime Value

While customers are the lifeline of any business, meeting each demand of every customer isn’t realistic for most organizations. As a result, many companies become unable to keep up with changing customer relationship needs, ultimately to the detriment of their bottom lines. But while there are numerous avenues businesses can take to create a more […]