Posts Tagged ‘ omnichannel strategy ’

For Omnichannel Success, Retailers Must Embrace Location Intelligence

by Linda Mitchell | December 9, 2016 | No Comments

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Retail used to be a relatively straightforward industry. In the past, malls, town centers, and commercial districts would provide the primary point of contact between consumers and their preferred brands. Today, however, retail has become an omnichannel industry, allowing shoppers to interact with brands through any physical or digital channel that’s most convenient to them. […]

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