Posts Tagged ‘ Pitney Bowes ’

For Omnichannel Success, Retailers Must Embrace Location Intelligence

by Linda Mitchell | December 9, 2016 | No Comments


Retail used to be a relatively straightforward industry. In the past, malls, town centers, and commercial districts would provide the primary point of contact between consumers and their preferred brands. Today, however, retail has become an omnichannel industry, allowing shoppers to interact with brands through any physical or digital channel that’s most convenient to them. […]


Improve Postal Optimization by Addressing Undeliverable Mail

by Kevin Ricks | December 6, 2016 | No Comments


Believe it or not, despite steady digital proliferation, mail is still the primary means of communication between businesses and their customers. As postage costs continue to rise, every mailing piece counts, so it is as important as ever to optimize your postage spend. Anything that goes wrong in the mailing process can have far-reaching consequences, […]


Leverage the 2017 Postal Updates for Better Mailing Strategy

by Kevin Ricks | November 15, 2016 | No Comments


In this digital age, mail continues to hold steady as one of the most effective marketing channels. Likewise, mailing costs are increasingly significant, with postage accounting for up to 80 percent of those costs. All the more reason why reducing postage costs can generate significant savings, yielding even more than you might achieve by reducing […]


Master Data Management: Moving from the Grid to the Graph

by Aaron Wallace | November 10, 2016 | No Comments

Data puzzle concept

In the age of Big Data, businesses are collecting mountains of information about their customers that, when organized effectively, offers the potential to deliver important and actionable buyer insights. To do this, many organizations store information in data warehouses, or more recently, data lakes in big data environment. However, with customer databases collecting hefty streams […]


Exploring the Value of Single Customer View in Retail

by Linda Mitchell | October 26, 2016 | No Comments

Cheerful woman is shopping in the city. She is holding a coffee to go and using her smart phone.

Today’s consumers live in an increasingly multichannel world. Rather than relying exclusively on a retailer’s online or physical store, customers expect each of a brand’s different channels to work seamlessly together, offering a consistent experience, on whatever platform they choose to engage with the brand. Unfortunately, retailers often miss this mark because their customer interactions […]


Building Brand Connections Through Omnichannel Customer Engagement

by Lisa Sutrick | July 25, 2016 | No Comments


Sometimes when we talk about customer engagement, how to keep our target audiences enthralled in a world where there’s more noise and distractions than ever before, we tend to overthink it. It’s easy to get lost in a rabbit hole of strategy thinking and piloting, in the hopes that one of these will finally be […]