Ajeet Khurana

CEO, Society for Innovation and Entrepreneurship (SINE)

Ajeet Khurana is a serial entrepreneur, educator, mentor, and angel investor. He taught ecommerce-related topics at the University of Texas at Austin way back in 1993, when the term "ecommerce" had not yet been coined. He is also the author of several books, including "Information Technology for Retail." Among his other activities, he is the ecommerce expert for About.com, which is owned by InterActivCorp, and was earlier owned by the New York Times. In 2013, VCcircle ranked him as one of the top 15 angel investors in India. A friend of entrepreneurs, Ajeet mentors several early stage businesses and is well known in the startup space. Currently Ajeet is CEO of the Society for Innovation and Entrepreneurship (SINE) and the Indian Institute of Technology (IIT), Bombay, India.

Articles by Ajeet Khurana

12 Ways to Win Customer Loyalty

by Ajeet Khurana | March 27, 2015 | No Comments

customer loyalty word puzzle

Customer loyalty is the holy grail of ecommerce. Online retailers accumulate losses with the assumption that eventually the lifetime value of loyal customers will kick in and take them to profitability. But online customers are fickle. They will click away to your competitor’s website for the smallest reason. That’s why it’s important to pay attention […]


Expanding Internationally on a Budget

by Ajeet Khurana | February 3, 2015 | No Comments

Expanding internationally on a budget

It’s logical for ecommerce startups to initially focus on the domestic market, but soon they realize that international expansion offers greater promise for growth. Before you embark on creating a global footprint, make sure your thinking feels like a strategy, and not an adventure. Going Global Can Be Frightfully Expensive Since you are already running […]


7 Ways to Break Into an International Market

by Ajeet Khurana | January 19, 2015 | No Comments

Go Global

Industry research suggests the biggest ecommerce markets in the world are the U.S., China, Japan, and the U.K. Though these markets are large, they are not growing as fast as some emerging markets, most notably Brazil, Russia, India, and China (included in the list of the largest markets, yet still considered emerging because of enormous […]


Evaluating the Competition in a Foreign Market

by Ajeet Khurana | December 22, 2014 | No Comments

international flags on globe

Ecommerce dissolves national boundaries and encourages cross-border transactions. It is one of the few businesses where one can rapidly scale up across geographies. Of course, each new market presents unique challenges. That’s why it makes sense to begin establishing your global footprint by targeting the most favorable markets (Read: The Best Foreign Markets for American […]


Don’t-Miss Dates for Ecommerce in 2015: A Calendar for International Retailers

by Ajeet Khurana | December 19, 2014 | No Comments

Internet retailer calendar for 2015

Talk to professionals and they will tell you that there is an important industry event every day, in some part of the world. But nowhere is this felt more than in the world of ecommerce. Given the nature, speed, and growth trajectory of online retail, the number of ecommerce events is staggering. Also, by nature, […]


10 Lessons to Learn From Successful Global Retailers

by Ajeet Khurana | December 12, 2014 | No Comments

10 ribbon

Offline retailers with no online presence did not see it coming, but the onset of the ecommerce tsunami changed the retail industry and consumption patterns for good. Initially, ecommerce was considered an esoteric customer-contact mechanism, but today it is an industry in its own right. As is common with emerging industries, a few leaders end […]


Understanding VAT and How it Affects E-Retailers

by Ajeet Khurana | December 5, 2014 | No Comments

VAT and e-retail

Think about the supply chain that begins at the raw material stage and ends at the finished product stage. Quite likely, the manufactured product in this chain passes through various businesses, each of which adds value. Consider the manufacture of mobile phone casing. The supply chain probably starts with the producer of plastic ingots. Case […]


8 Lessons from Ecommerce Failures

by Ajeet Khurana | November 11, 2014 | No Comments

success and failure

The smartest business owners are those who learn from other’s failures. But we are focusing on ecommerce, which presents an all-new paradigm. Failure and Success Are Two Sides of the Ecommerce Coin While I do not want to glorify failure, I have to admit that it is an inevitable stepping-stone to success. Given the fluid […]


Free Resources for Going Global

by Ajeet Khurana | November 5, 2014 | No Comments


As an ecommerce business, you should aspire to scale up the territory of your addressable market to every corner of the world. But that would be a utopian endeavor, with several obstacles along the path. The Problems You Face When Working to Go Global Locating the Customers: It is nice to have an ambition to […]


Lessons Ecommerce Businesses Can Learn from Coca Cola’s Global Advertising

by Ajeet Khurana | October 24, 2014 | No Comments

coke bottle

Business success is certainly about being at the right place at the right time. Luck plays a role too. But the real driver of business success is sound strategy. That is where business owners can draw valuable lessons from successful global brands. Today I want to talk about Coca Cola and the lessons ecommerce businesses […]