Laurel Delaney

President. GlobeTrade.com

Laurel Delaney runs Chicago-based GlobeTrade.com, a leading management consulting and marketing solutions company dedicated to helping entrepreneurs and small businesses go global. She is the creator of The Global Small Business Blog (http://www.globalsmallbusinessblog.com), ranked No. 1 in the world for entrepreneurs and small businesses interested in going global. She is the author of "Exporting: The Definitive Guide to Selling Abroad Profitably", published by Apress 2013. You can reach Laurel at ldelaney@globetrade.com.

Articles by Laurel Delaney

7 Tips for Developing Your Brand Globally

by Laurel Delaney | April 14, 2015 | No Comments

Image of global branding with marketing, identity, logo

How do you inform the world about your product in a way that lets people from all over the globe find you? And once they find you, how do you monitor what they think of your brand? Here are a few ideas on how to manage your brand’s reputation and export it the world over. […]

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10 Free (or Nearly Free) Resources for Exporting Your Product or Service

by Laurel Delaney | March 30, 2015 | No Comments

free

One of the first things I ask a prospective client is whether he or she has utilized any of the free online resources that help companies export. What’s the standard response? “There are resources?” Here is my shortlist to getting free (or nearly free) help on exporting. 1. The U.S. Export Assistance Centers (EAC) The U.S. […]

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Going Global Headache-Free

by Laurel Delaney | March 23, 2015 | No Comments

Global ecommerce with less stress and headaches

If we lived in a perfect world, taking your business global would be a cinch, and your business revenues and profits would easily soar. Wishful thinking. The reality is that going global is not a walk in the park and it requires thoughtful planning well in advance. What follows are 12 tips that have worked […]

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5 Ways to Prevent Surprises in Global Ecommerce

by Laurel Delaney | February 19, 2015 | No Comments

Photo of woman surprised by challenges of going global

Offering your customers a seamless and enjoyable buying experience through your ecommerce site is a goal we all strive for, yet it’s much easier said than done. It’s more important than ever to determine the things that can surprise your customers and cause them to abandon your site forever. 1. Offer upfront, all-inclusive shipping & […]

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3 Questions Every Business Should Ask Before Going Global

by Laurel Delaney | February 6, 2015 | No Comments

question-mark

What’s the secret to starting out right in taking your business global? Ask yourself these three questions, and you’ll quickly discover whether you are ready to take on the world. 1. Do we have a global mindset? A global mindset is a special way of understanding the world across cultural boundaries. It is the ability […]

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Going Global: Your Top 5 Questions Answered

by Laurel Delaney | December 15, 2014 | No Comments

Global ecommerce questions answered

Since 1985, I have been running a Chicago-based consulting business that helps small businesses and entrepreneurs go global. It’s my single greatest professional passion. With more than 60,000 hours of work in the field, you can imagine the questions I am asked. Here are a few of my favorites along with my answers. What do […]

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Expanding Your Online Store to Brazil

by Laurel Delaney | December 3, 2014 | No Comments

Expanding to Brazil

Are a lot of customer inquiries coming to your website from Brazil? Then you better gear up now so those customers don’t take their business elsewhere. Here are a few things you need to know about doing business in one of the world’s most important economies. Consider it a primer to getting started in Brazil. […]

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How to Pick a Market for Expanding Your Ecommerce Store

by Laurel Delaney | October 27, 2014 | No Comments

translation signs

Which country should you target first with your ecommerce store? You want to enter the easiest country first, right? Not so fast. There are a couple of things you must consider before you pick a market, language being a key one. More and more people are using the Internet every day in many different languages. […]

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8 Signs It’s Time to Go Global

by Laurel Delaney | September 24, 2014 | No Comments

Go Global

If your first indication that there’s a market outside your home country is a customer begging for your product, you’re already late to the go global game. Despite this obvious sign, there are other signals that can trigger your need to prepare to expand your business to a broader market. Picking up on these signals […]

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13 Factors to Consider When Researching Your Ecommerce Storefront Platform

by Laurel Delaney | August 13, 2014 | No Comments

ecommerce storefront1

Before you establish your ecommerce storefront platform, read these tips to improve your chances of ecommerce success. What follows is a list of thirteen factors to consider when researching your ecommerce storefront platform. This is the list I use in working with clients; however, there are likely more factors than what are included here. Not all […]

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