Rachel Martin

Rachel Martin is the Global Director of Product Marketing for Pitney Bowes Global Ecommerce. In this role Rachel leads the development of global marketing plans, go-to-market strategies, prospecting programs, content development, social media campaigns and alliance marketing efforts for the business. Before re-joining Pitney Bowes, Rachel held marketing leadership positions with Gartner and HP managing demand generation programs, sales enablement, prospecting events and customer communications. Rachel holds a Bachelor’s degree from S.U.N.Y Purchase and an Interior Design degree from Parson’s School of Design.

Articles by Rachel Martin

The Continuing Rise of Cross-Border Ecommerce: The 2016 Pitney Bowes Global Online Shopping Study

by Rachel Martin | November 16, 2016 | No Comments

global online shopping study

It’s no secret that online shopping has become an important part of our everyday lives. In fact, many retailers are starting to cease differentiating between online and offline since commerce is commerce – and both channels play a major role in driving global trade and overall business growth. But the way customers shop and buy […]

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Pitney Bowes at Shop.org: Expand Your Audience to Everywhere

by Rachel Martin | September 22, 2016 | No Comments

Shop.org Retail's Digital Summit

The world of global ecommerce is constantly evolving, and the opportunities for merchants are so great that you really can’t afford to be a step behind. At Pitney Bowes, our success is predicated on the success of our clients – retailers, marketplaces, service providers and others. That’s why we’re excited to share our growing portfolio […]

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IRCE Recap: Retail Responsiveness in the Age of the Consumer

by Rachel Martin | June 16, 2016 | No Comments

IRCE 2016 Pitney Bowes booth

Last week’s IRCE in Chicago was an amazing experience for my internal team and from what I saw, it was the same for attendees. Outstanding sessions, aisles of industry expertise, networking with peers, and of course, spending quality time learning about the latest and greatest industry enhancements made it a terrific show. Pitney Bowes was […]

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A Year of Global Ecommerce (RE)volution

by Rachel Martin | May 26, 2016 | No Comments

IRCE logo

It’s been quite a year. I’ve had the privilege of being front and center as the Pitney Bowes Global Ecommerce portfolio has grown from good to great in a very short period of time. And with IRCE around the corner, there’s no better time than now to tell our story and demonstrate how a solid […]

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The Multifaceted Meaning of Omnichannel

by Rachel Martin | April 4, 2016 | No Comments

omnichannel

The term omnichannel has been around a long time but it seems like over the past several months it’s been picking up steam. It’s trendy and used in lots of ways but when you think about what it really means, it’s quite complex. As such, it can often spread sheer fear into retailers because meeting […]

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Transforming Retail: Evolve to Grow

by Rachel Martin | March 8, 2016 | No Comments

online retail

One of the major themes at this years’ eTail West was around transforming retail. Retail is a fascinating world to be working in because transformation is constant. Whether you’re transforming a storefront into a shipping hub or (finally) investing in a serious mobile strategy to meet consumer demand – if you’re not evolving, you’re not […]

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Four Tips for Making International Customers Feel Right at Home

by Rachel Martin | February 18, 2016 | No Comments

welcome mat

It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. This principle is especially true when it comes to international ecommerce. When international customers visit online retailers’ sites, they want it to feel familiar – language, currency, accepted payment methods all need to make sense. Just […]

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Ready for More: Four Key Focus Areas for Global Ecommerce in 2016

by Rachel Martin | January 4, 2016 | No Comments

Global Ecommerce is poised to evolve significantly in 2016, building on trends from last year while going in entirely new directions at the same time.

Undoubtedly the biggest initiative in 2015 for the Pitney Bowes Global Ecommerce business was the acquisition of Borderfree. We were already in a great position to help retailers manage technological and physical requirements for cross-border commerce. But as our two businesses come together, the power of our combined capabilities is extraordinary.  What’s most exciting for […]

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