Yuka Kurihara

Yuka Kurihara is Director of Globalization at Pitney Bowes, Inc. where she leads the company’s Localization/Globalization efforts. Yuka earned her Bachelor’s degrees in Computer Science and Linguistics from the State University of New York at Albany. Yuka’s career has evolved from fixing internationalization bugs, to expanding her company’s Asian footprint (which included opening an office in Japan), to her current leadership position, in which she has led numerous technical and process innovations.

Articles by Yuka Kurihara

Localization Consideration for Global Ecommerce: Money Talks

by Yuka Kurihara | February 15, 2017 | No Comments

foreign international currencies

Localization is an important part to creating a great global ecommerce customer experience. Now that you’ve localized your customers’ name and address correctly, what else do you need to get right? Cha-ching! It’s the money!  If you are expanding your global footprint, it’s important to be aware that global consumers expect to handle transactions in […]


Localization Considerations for Global Ecommerce: Global Addresses Explained

by Yuka Kurihara | October 13, 2016 | No Comments

japan post office postage mail

In my last blog, I talked about how important it is to get your customer’s name right in cross-border ecommerce. I’d like to cover another basic but important consideration to global ecommerce localization – address.  What’s so important about the address? It’s obvious, isn’t it? If the address is incorrect, the package will not be […]


Localization Considerations for Global Ecommerce: Get Your Customer’s Name Right!

by Yuka Kurihara | August 23, 2016 | No Comments

japanese handwriting

Addressing your customers correctly might seem like a very basic concern, but you can’t underestimate its importance, especially when it comes to addressing your customers from around the world. That’s why, when doing business globally, retailers need to think carefully about even the smallest localization considerations. Your products, marketing and ecommerce website should all be […]