Four Tips for Making International Customers Feel Right at Home

by Rachel Martin |February 18, 2016|No Comments

welcome mat

It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. This principle is especially true when it comes to international ecommerce. When international customers visit online retailers’ sites, they want it to feel familiar – language, currency, accepted payment methods all need to make sense. Just […]


Breaking the Barriers of Shipping at IRCE

by Jennifer Bakunas |May 19, 2015|No Comments


For many businesses, that age-old adage “the customer is always right” still rings true. But in the increasingly complex world of retail shipping, it’s easier than ever for businesses to get it wrong. With more digital channels at their fingertips, more customers to answer to, and more data to manage, the opportunities for a possible […]


When You Can’t Translate Everything: Successfully Managing Language Expectations

by John Yunker |August 27, 2014|Comments Off on When You Can’t Translate Everything: Successfully Managing Language Expectations

translation signs

Marketing and web executives typically have to fight to get the budgets they need to localize their websites for all of their intended markets. And, because budgets are limited, tough decisions are often made over what content gets translated and what does not get translated. In addition, some companies want to test the waters of […]


What to Look For in an International Ecommerce Payment Processor

by Laurel Delaney |February 13, 2014|Comments Off on What to Look For in an International Ecommerce Payment Processor

global ecommerce payment

Think collecting payment on a local ecommerce sale is easy? All you have to concern yourself with is a local credit card payment service, the product’s price, local taxes, and in-country delivery, right? On an international transaction, however, you have more issues to contend with, including what currency will be used and what payment methods […]


What to Look for in an International Ecommerce Customer Service Employee

by John Yunker |February 11, 2014|Comments Off on What to Look for in an International Ecommerce Customer Service Employee


An often-overlooked aspect of going global is how to best support customers across different languages, time zones, and cultural expectations. It’s important that you hire the right people as you begin your global expansion. After all, you may not speak the language of your customers, so you are placing a great amount of faith in […]


How to Improve Online Checkout for Global Markets

by John Yunker |December 30, 2013|No Comments


The difference between online success and online failure can sometimes be attributed to the checkout process. Perhaps your customer was surprised by shipping costs and abandoned the shopping cart. Or the stated delivery time was longer than expected. Or perhaps your customer simply got confused at some point along the way. These challenges are compounded […]


Is Your Website World Ready? Web Design Tips to Improve Your Market Entry Strategies

by John Yunker |December 17, 2013|No Comments

website image

Software companies have long embraced a two-stage process of taking software global — a process that applies equally well to web globalization. The first stage is internationalization, which involves redesigning your website (and re-engineering underlying software) so that it can be easily localized to support any potential market. After your website is world ready, you […]


Optimizing Your Social Media Strategy for an Indian Audience

by Ajeet Khurana |November 26, 2013|11 Comments

social media

Ecommerce players have always tried to tap into the social habits of prospective customers. This has led them to social platforms such as Facebook, Twitter, and others. And that is a good thing. But as social media newbies soon realize, just posting social status updates does nothing for brand salience, web traffic, or sales. Online […]


Need for Speed: Accelerating International Ecommerce Sites

by Alexander Haislip |November 19, 2013|Comments Off on Need for Speed: Accelerating International Ecommerce Sites

trade barriers

Time is money and nowhere more so than in ecommerce. Site owners know this well, and study after study show that potential customers leave when you make them wait for pages to load. Surveys show that 40% of people will abandon a site that takes more than three seconds to load. It’s intuitive that really […]


Tips and Best Practices for Targeting an APAC Audience (Part 2)

by John Yunker |October 14, 2013|No Comments

globe with target

A few weeks ago I wrote about the big picture questions you should ask before targeting an APAC market, such as retail channels, payment methods, and web hosting. Now it’s time to start thinking about localizing your website and brand for the local markets in Asia. Here are some tips to keep in mind.   […]