Pitney Bowes.

Global Ecommerce Solutions

Four Tips for Making International Customers Feel Right at Home

by Rachel Martin | February 18, 2016 | No Comments

welcome mat

It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. This principle is especially true when it comes to international ecommerce. When international customers visit online retailers’ sites, they want it to feel familiar – language, currency, accepted payment methods all need to make sense. Just […]


Where are you Growing? Key Markets for Global Ecommerce Expansion                             

by Jon Kapplow | January 27, 2016 | No Comments

shanghai three

Ecommerce merchants need to constantly focus on finding new markets if they want to stay relevant. Online retailers are everywhere but the ones with true staying power don’t rely on the same established customer base to keep revenue on the upswing. Allowing competitors to establish a presence among an unmet demographic could spell trouble for […]


Ready for More: Four Key Focus Areas for Global Ecommerce in 2016

by Rachel Martin | January 4, 2016 | No Comments

Global Ecommerce is poised to evolve significantly in 2016, building on trends from last year while going in entirely new directions at the same time.

Undoubtedly the biggest initiative in 2015 for the Pitney Bowes Global Ecommerce business was the acquisition of Borderfree. We were already in a great position to help retailers manage technological and physical requirements for cross-border commerce. But as our two businesses come together, the power of our combined capabilities is extraordinary.  What’s most exciting for […]


Crafting a Successful Digital Strategy for Chinese Ecommerce

by Jon Kapplow | December 8, 2015 | No Comments

chinese ecommerce

Chinese consumers have a big appetite for out-of-country – or haitao – shopping. How do cross-border retailers serve this growing need? With a better, more integrated digital strategy. As the 2015 Pitney Bowes Global Online Shopping Study revealed, Chinese consumers are increasingly trusting of foreign retailers, primarily because they know these merchants can offer the […]


Three Takeaways from the 2015 Pitney Bowes Global Online Shopping Study

by Gregg Zegras | November 19, 2015 | No Comments

global online shopping

It’s a big world out there, full of potential customers for your retail business. A global ecommerce strategy can undoubtedly be worth the investment, given worldwide consumers’ growing acceptance of cross-border purchasing. But to succeed on a global scale, merchants need to understand the needs, interests and expectations of their potential customers.. That means knowing […]


Exploring the China Ecommerce Market: Three Keys to Cross-Border Retail Success

by Jon Kapplow | November 9, 2015 | No Comments

chinese lantern

What does your haitao strategy look like? That’s a Chinese term that translates roughly to “buying overseas,” or cross-border shopping.  And it’s a term that many Chinese consumers are frequently using as cross-border ecommerce takes off in the world’s biggest online retail market. eMarketer estimates the Chinese ecommerce market at $672 billion, but what’s most […]


The Next Frontier on Shopping the World

by Craig Reed | October 14, 2015 | No Comments

Globe in shopping cart

For retailers and online marketplaces, advances in technology are continuing to connect the world’s economies in new ways, making it possible to embrace new channels to sell, compete and expand their footprint. Global ecommerce is also making it possible for consumers to purchase products across borders they can’t access in their own markets.  While the […]


3 Ways Merchants Can Prepare for the 2015 Holiday Shipping Rush

by Rafael Zimberoff | October 7, 2015 | No Comments

holiday shopping season

It’s beginning to look a lot like the holiday shopping season. Naturally, with shopping comes shipping, and for merchants who fulfill their own orders, the five-to-six week period between mid-November and late December will be the busiest time of the year for package delivery. On one hand, this season is a major boon to retailers […]


Opening the Global Ecommerce Doors for U.K. Retailers

by Gregg Zegras | October 1, 2015 | No Comments

Do you know how to sell online and meet your global ecommerce goals?

The U.K. has long been one of the world’s premier hotspots for online exports and sales. In fact, on its own, it boasts the fifth-largest economy in the world and second-largest in Europe. With a recorded $3.1 trillion gross domestic product as of September 2015, the U.K. is enjoying one of its best periods of […]


A Telling Tale of a Canadian Cross-Border Shopper

by Sam Coiro | September 18, 2015 | No Comments

cross-border shopper

I’m a Canadian consumer who buys online. Let me tell you about my track jacket. As a fan of Formula One racing, I recently went online to find a Scuderia Ferrari 2015 track jacket. I found one available from an international retailer at a pretty good price – $112 in U.S. dollars. As a saavy […]