Pitney Bowes.

Global Ecommerce Solutions

7 Tips for Developing Your Brand Globally

by Laurel Delaney | April 14, 2015 | No Comments

Image of global branding with marketing, identity, logo

How do you inform the world about your product in a way that lets people from all over the globe find you? And once they find you, how do you monitor what they think of your brand? Here are a few ideas on how to manage your brand’s reputation and export it the world over. […]

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Translating User Reviews For Maximum Impact

by Jennifer Murphy | March 31, 2015 | No Comments

Translating your global ecommerce site

When deciding how much of your website to translate, it’s important to consider your objectives, resources, budget, and the expectations of your target market. Translating an entire website is ideal, but a partial translation, with some pages in the target language and others in English, can also be a good option. The challenge lies in […]

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10 Free (or Nearly Free) Resources for Exporting Your Product or Service

by Laurel Delaney | March 30, 2015 | No Comments

free

One of the first things I ask a prospective client is whether he or she has utilized any of the free online resources that help companies export. What’s the standard response? “There are resources?” Here is my shortlist to getting free (or nearly free) help on exporting. 1. The U.S. Export Assistance Centers (EAC) The U.S. […]

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12 Ways to Win Customer Loyalty

by Ajeet Khurana | March 27, 2015 | No Comments

customer loyalty word puzzle

Customer loyalty is the holy grail of ecommerce. Online retailers accumulate losses with the assumption that eventually the lifetime value of loyal customers will kick in and take them to profitability. But online customers are fickle. They will click away to your competitor’s website for the smallest reason. That’s why it’s important to pay attention […]

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Going Global Headache-Free

by Laurel Delaney | March 23, 2015 | No Comments

Global ecommerce with less stress and headaches

If we lived in a perfect world, taking your business global would be a cinch, and your business revenues and profits would easily soar. Wishful thinking. The reality is that going global is not a walk in the park and it requires thoughtful planning well in advance. What follows are 12 tips that have worked […]

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How Ecommerce Could Have Helped Target Succeed in Canada

by Adam Padzik | March 3, 2015 | No Comments

ecommerce shopping bags symbolizing Target Canada

Much has been written and said about the recent demise of Target Canada. As analysts, competitors and shoppers muse about the company’s decisions that led to the situation at hand, many question why it had not launched a transactional ecommerce site when it opened its stores or soon thereafter. The answer to this question is […]

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5 Ways to Prevent Surprises in Global Ecommerce

by Laurel Delaney | February 19, 2015 | No Comments

Photo of woman surprised by challenges of going global

Offering your customers a seamless and enjoyable buying experience through your ecommerce site is a goal we all strive for, yet it’s much easier said than done. It’s more important than ever to determine the things that can surprise your customers and cause them to abandon your site forever. 1. Offer upfront, all-inclusive shipping & […]

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3 Questions Every Business Should Ask Before Going Global

by Laurel Delaney | February 6, 2015 | No Comments

question-mark

What’s the secret to starting out right in taking your business global? Ask yourself these three questions, and you’ll quickly discover whether you are ready to take on the world. 1. Do we have a global mindset? A global mindset is a special way of understanding the world across cultural boundaries. It is the ability […]

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Expanding Internationally on a Budget

by Ajeet Khurana | February 3, 2015 | No Comments

Expanding internationally on a budget

It’s logical for ecommerce startups to initially focus on the domestic market, but soon they realize that international expansion offers greater promise for growth. Before you embark on creating a global footprint, make sure your thinking feels like a strategy, and not an adventure. Going Global Can Be Frightfully Expensive Since you are already running […]

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Website Localization: 5 Tips for Getting Started

by Jennifer Murphy | January 26, 2015 | No Comments

AP world

A properly localized website is critical for doing business with many markets around the world. Here are five points to consider as you get started. Before you translate, make sure you are working with hiqh-quality source content. Find a concise, direct way to express your ideas, avoiding ambiguous phrases and redundant language. Do not use […]

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