Posts Tagged ‘ International ecommerce ’

Localization Consideration for Global Ecommerce: Money Talks

by Yuka Kurihara | February 15, 2017 | No Comments

foreign international currencies

Localization is an important part to creating a great global ecommerce customer experience. Now that you’ve localized your customers’ name and address correctly, what else do you need to get right? Cha-ching! It’s the money!  If you are expanding your global footprint, it’s important to be aware that global consumers expect to handle transactions in […]

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Black Friday and Cyber Monday Are Now a Global Phenomenon

by Michael Griffin | December 6, 2016 | No Comments

global-commerce

Just as family dinners of turkey and stuffing on Thanksgiving have been time-worn American traditions, Black Friday and, in the last few years, Cyber Monday have emerged as staples of the long holiday weekend, too. Every year without fail, thousands of shoppers across the country rush to brick-and-mortar stores on the Friday after Thanksgiving, and […]

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The Continuing Rise of Cross-Border Ecommerce: The 2016 Pitney Bowes Global Online Shopping Study

by Rachel Martin | November 16, 2016 | No Comments

global online shopping study

It’s no secret that online shopping has become an important part of our everyday lives. In fact, many retailers are starting to cease differentiating between online and offline since commerce is commerce – and both channels play a major role in driving global trade and overall business growth. But the way customers shop and buy […]

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Localization Considerations for Global Ecommerce: Get Your Customer’s Name Right!

by Yuka Kurihara | August 23, 2016 | No Comments

japanese handwriting

Addressing your customers correctly might seem like a very basic concern, but you can’t underestimate its importance, especially when it comes to addressing your customers from around the world. That’s why, when doing business globally, retailers need to think carefully about even the smallest localization considerations. Your products, marketing and ecommerce website should all be […]

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How the Magento Partner Community Supports Ecommerce Innovation

by Sam Coiro | April 28, 2016 | No Comments

ecommerce trade show

Earlier this month I had the opportunity to visit one of my favorite cities, Las Vegas, for one of the top industry events of the year: Magento’s Imagine conference. The folks at Magento did a fabulous job putting on the show, which brought together more than 2,500 merchants, developers and partners at the beautiful Wynn […]

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Four Tips for Making International Customers Feel Right at Home

by Rachel Martin | February 18, 2016 | No Comments

welcome mat

It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. This principle is especially true when it comes to international ecommerce. When international customers visit online retailers’ sites, they want it to feel familiar – language, currency, accepted payment methods all need to make sense. Just […]

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The Next Frontier on Shopping the World

by Craig Reed | October 14, 2015 | No Comments

Globe in shopping cart

For retailers and online marketplaces, advances in technology are continuing to connect the world’s economies in new ways, making it possible to embrace new channels to sell, compete and expand their footprint. Global ecommerce is also making it possible for consumers to purchase products across borders they can’t access in their own markets.  While the […]

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A Telling Tale of a Canadian Cross-Border Shopper

by Sam Coiro | September 18, 2015 | No Comments

cross-border shopper

I’m a Canadian consumer who buys online. Let me tell you about my track jacket. As a fan of Formula One racing, I recently went online to find a Scuderia Ferrari 2015 track jacket. I found one available from an international retailer at a pretty good price – $112 in U.S. dollars. As a saavy […]

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How to Gain an International Following with Social Media

by Adam Padzik | December 1, 2014 | No Comments

International Social Media

Regardless of your industry, it’s unlikely your company or brand is not present on social media. Despite what some will say, I don’t necessarily believe that is always a good thing — for example, I would need a really good reason to be Facebook friends with a screw manufacturer. But alas, that is a topic […]

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How to Make Shipping More Attractive for International Customers

by Ajeet Khurana | August 19, 2014 | No Comments

cross border shipping

There is no doubt that ecommerce has reduced the relevance of national boundaries. Cross-border ecommerce is a reality, and billions are transacted online in non-local markets. However, physically delivering goods remains a challenge. There are several solutions and best practices for international shipping, but there is no silver bullet. For the purpose of this article, […]

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